Austin's NPR Station
KUT (kut.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 96th percentile of 24310 Media & Entertainment brands.
KUT is Austin's public radio station, founded in 2012, providing locally-reported news and information for Austin and Central Texas. It combines community-focused journalism with national and international coverage from NPR and the BBC. As a non-profit media organization, KUT serves as the primary public radio source for the Austin area, focusing on trusted, public-service journalism for local residents.
| Brand Name | KUT |
|---|---|
| Domain | kut.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 2012 |
| Headquarters | Austin, Texas |
| Main Competitors | Austin American-Statesman (93/100), KVUE (89/100), KXAN (80/100), Texas Tribune (89/100), Austin Monitor (74/100) |
Moz Domain Authority 67/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #56,151 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
KUT has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "News and information for Austin and Central Texas from KUT, Austin" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is KUT?", Claude could identify the brand as of September 2026. KUT is the NPR-affiliated public radio station based at the University of Texas at Austin, broadcasting news, music, and local Austin-area programming. It's known for its call letters KUT 90.5 FM and for producing local news coverage as well as carrying national NPR programs. Best known for Being Austin's NPR member station (KUT 90.5 FM).
When asked "Best brands similar to KUT?", Claude would recommend KUT as of September 2026. It's a well-known and respected public radio station, so it would be a natural mention alongside other NPR affiliates or public media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KUT's main competitors in Media & Entertainment: Austin American-Statesman (93/100), KVUE (89/100), KXAN (80/100), Texas Tribune (89/100), Austin Monitor (74/100).
Sources: Brand Analyzer scan
KUT has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 59, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KUT official site
KUT was founded in 2012. KUT operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KUT scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KUT official site
KUT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KUT official site
KUT is a public radio station and non-profit media organization based in Austin, Texas, that provides news and information for Austin and Central Texas. It operates as an NPR affiliate, founded in 2012, and combines local reporting with national and international news content.
Sources: KUT official site
KUT produces and broadcasts locally-reported news and community journalism for Austin and Central Texas, while also airing national and international news content from NPR and the BBC. It functions as public radio, delivering both regional and global coverage to its listeners.
Sources: KUT official site
KUT scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KUT has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #56,151 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KUT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KUT: KTVQ (89/100), KRTV (89/100), KVUE (89/100), KXLY (89/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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