Serving Locally, Selling Globally
Keller Williams (kw.com) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among Real Estate brands. Among 1031 Real Estate brands analyzed, Keller Williams ranks in the 83rd percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 83/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 55/100, AI Discoverability 50/100, Brand Authority 62/100.
Keller Williams is an American real estate franchise founded in 1983 and headquartered in Austin, Texas. It operates a global network of for-sale and rental property listings, connecting home buyers, sellers, and renters with local real estate professionals. The company positions itself as a platform that combines global reach with localized market expertise, and it also fosters an environment for real estate entrepreneurs to build and grow their businesses.
| Brand Name | Keller Williams |
|---|---|
| Domain | kw.com |
| Industry | Real Estate |
| Founded | 1983 |
| Headquarters | Austin |
| Main Competitors | RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), Berkshire Hathaway HomeServices, eXp Realty, Compass (83/100) |
Moz Domain Authority 81/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,831 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Keller Williams appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Search our global network of for-sale and rental listings. Connect with a local real estate professional to tour homes and understand your local market." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Keller Williams scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keller Williams has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (51/100) and its weakest is trust (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #12,831 (Tranco) and a Moz Domain Authority of 81/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keller Williams's main competitors include RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), Berkshire Hathaway HomeServices, eXp Realty. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: Keller Williams official site
Keller Williams and Compass are competitors in Real Estate. Brand Analyzer scores Keller Williams at 73/100 and Compass at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Keller Williams official site
Keller Williams offers access to a global network of for-sale and rental property listings, enabling consumers to search for homes and rental properties. It also provides connections to local real estate professionals who can facilitate property tours and deliver local market insights. For real estate professionals, Keller Williams offers a franchise and entrepreneurial platform through which agents can operate and grow their real estate businesses.
Sources: Keller Williams official site
Keller Williams is an American real estate franchise founded in 1983 and headquartered in Austin, Texas. It operates as a global real estate platform that maintains a network of for-sale and rental property listings. The company connects consumers with local real estate professionals and also supports real estate entrepreneurs in building their businesses within its franchise structure.
Sources: Keller Williams official site
Keller Williams operates a global network of for-sale and rental property listings, enabling home buyers, sellers, and renters to search for properties. It connects users with local real estate professionals who can provide tours, market insights, and guidance on local real estate conditions. Additionally, Keller Williams provides a platform and environment for real estate entrepreneurs and agents to operate and grow their practices.
Sources: Keller Williams official site
Popular alternatives to Keller Williams include RE/MAX (72/100), Coldwell Banker (82/100), Century 21 (82/100), Berkshire Hathaway HomeServices, eXp Realty. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: Keller Williams official site
Keller Williams has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 44, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keller Williams official site
Keller Williams was founded in 1983. Keller Williams operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Keller Williams is headquartered in Austin. Keller Williams operates in the Real Estate category.
Sources: Wikidata
Keller Williams is used by home buyers looking to purchase property, home sellers seeking to list and sell their properties, renters searching for rental listings, and real estate professionals who want to leverage the company's global network and local expertise. The platform is designed to serve anyone engaged in residential or rental real estate transactions, as well as entrepreneurs looking to build careers in real estate.
Sources: Keller Williams official site
Keller Williams is known for operating a global real estate network that emphasizes local expertise. It is recognized as a major American real estate franchise that combines broad property listing access with personalized service from local real estate professionals. It is also noted for fostering an environment where real estate entrepreneurs can thrive within its franchise model.
Sources: Keller Williams official site
Keller Williams scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Keller Williams official site
Keller Williams is popular because it combines a global network of for-sale and rental listings with the personalized service of local real estate professionals. This dual approach gives consumers both broad property access and localized market expertise. Additionally, its appeal to real estate entrepreneurs - by fostering an environment where agents can build their own businesses - has helped it grow its network and brand presence since its founding in 1983.
Sources: Keller Williams official site
Keller Williams can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keller Williams official site
Ranked closest to Keller Williams: HVS (73/100), Holo (73/100), Propertymark (73/100), New Western (73/100).
A step up - brands to learn from: Habitat for Humanity (81/100), Freddie Mac (81/100).
Category leader: Redfin (94/100).