Your Chance to Win Big
New York Lottery (ny.gov) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Media & Entertainment brands, in the 33rd percentile of 11469 Government brands.
New York Lottery is the official state-run lottery of New York, established in 1967 and headquartered in Schenectady. It offers draw games, scratch-off tickets, and jackpot promotions to adult residents and visitors across the state. As a government-operated entity, it provides regulated gaming entertainment while directing a portion of its revenue to support state education funding. The lottery publishes winning numbers and results transparently and promotes responsible gambling practices.
| Brand Name | New York Lottery |
|---|---|
| Domain | ny.gov |
| Industry | Government, Media & Entertainment |
| Founded | 1967 |
| Headquarters | Schenectady |
| Main Competitors | New Jersey Lottery (76/100), Connecticut Lottery (80/100), Massachusetts State Lottery (76/100), Pennsylvania Lottery, California State Lottery (81/100), Texas Lottery (76/100), DraftKings (92/100), FanDuel (74/100) |
Moz Domain Authority 90/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Explore the official NY Lottery website for winning numbers, scratch-offs, promotions, & jackpot updates. Play responsibly and discover your chance to win big!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Gatsby.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New York State?", Claude could identify the brand as of August 2026. New York State is a U.S. state government, and ny.gov is its official portal for state services like DMV, taxation, health, and business licensing. Best known for Being the official state government website for New York, providing access to public services like DMV and tax filing.
When asked "Best brands similar to New York State?", Claude would not surface New York Lottery as of August 2026. It's a government entity, not a commercial brand, so it wouldn't come up in a discussion of best brands or companies to compare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York Lottery's main competitors in Government: New Jersey Lottery (76/100), Connecticut Lottery (80/100), Massachusetts State Lottery (76/100), California State Lottery (81/100), Texas Lottery (76/100).
Sources: Brand Analyzer scan
New York Lottery offers draw games, scratch-off lottery tickets, jackpot games, and related promotions. It also provides winning numbers results and jackpot updates through its official website.
Sources: New York Lottery official site
New York Lottery is the official government-operated lottery of New York State, established in 1967 and headquartered in Schenectady. It offers draw games and scratch-off tickets to adult residents and visitors, with proceeds supporting state education funding.
Sources: New York Lottery official site
New York Lottery has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 44, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New York Lottery official site
New York Lottery was founded in 1967. New York Lottery operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New York Lottery is headquartered in Schenectady. New York Lottery operates in the Government category.
Sources: Wikidata
New York Lottery scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New York Lottery official site
New York Lottery can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New York Lottery official site
New York Lottery is used by adult residents and visitors in New York State who are interested in participating in lottery games, purchasing scratch-off tickets, and following jackpot draws.
Sources: New York Lottery official site
New York Lottery is known for offering a wide range of scratch-off tickets and draw games, publishing official winning numbers and jackpot updates, and channeling its proceeds toward supporting public education in New York State.
Sources: New York Lottery official site
New York Lottery scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York Lottery has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New York Lottery from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
71 in October 2026, up from 69 in September 2026.
Ranked closest to New York Lottery: NYC Health + Hospitals (71/100), The Detectives' Endowment Association, Inc. (71/100), NY/NJ Baykeeper (71/100), Olentangy Local School District (71/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.