Learn the Law. Shape the Future.
Duke University School of Law (duke.edu) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Legal brands, in the 97th percentile of 31516 Education brands.
Duke University School of Law is the law school of Duke University, located in Durham, North Carolina. Founded in 1868, it offers Juris Doctor, Master of Laws, and Judicial Studies degrees. The school emphasizes a close-knit community, hands-on legal experience, and instruction from leading legal scholars, aiming to prepare students for both practicing law and leadership roles in the legal profession.
| Brand Name | Duke University School of Law |
|---|---|
| Domain | duke.edu |
| Industry | Education, Legal |
| Founded | 1868 |
| Headquarters | Durham, North Carolina, U.S. |
| Parent Company / Owner | Duke University |
| Main Competitors | Harvard Law School, Yale Law School, Stanford Law School, Columbia Law School, University of Virginia School of Law, University of North Carolina School of Law, Georgetown University Law Center, University of Chicago Law School |
Moz Domain Authority 91/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Duke University School of Law has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "LEARN THE LAW. SHAPE THE FUTURE." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Duke Divinity School?", Claude could identify the brand as of August 2026. Duke Divinity School is a graduate professional school at Duke University in Durham, North Carolina, that trains students for ministry, theological scholarship, and church leadership, primarily within the Methodist and broader Christian traditions. Best known for Being one of the leading United Methodist-affiliated seminaries in the US, offering degrees like the M.Div. and Th.D.
When asked "Best brands similar to Duke Divinity School?", Claude would recommend Duke University School of Law as of August 2026. It's a well-regarded, prominent divinity school that would naturally come up alongside other top seminaries like Yale, Princeton, or Harvard Divinity Schools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duke Law offers Juris Doctor (J.D.), Master of Laws (LL.M.), and Judicial Studies degree programs. Its educational offerings include coursework, clinical and experiential learning on real legal cases, and mentorship from faculty who are leading legal scholars and practitioners.
Duke University School of Law is the law school of Duke University, located in Durham, North Carolina. Founded in 1868, it is a graduate-level institution offering Juris Doctor (J.D.), Master of Laws (LL.M.), and Judicial Studies degrees to prepare students for careers in law.
Duke University School of Law has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Duke University School of Law was founded in 1868. Duke University School of Law operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Duke University School of Law scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Duke University School of Law can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Duke Law serves prospective and current law students pursuing J.D., LL.M., or Judicial Studies degrees, along with faculty, staff, alumni, and members of the media interested in legal education and scholarship.
Duke University School of Law is owned by or part of Duke University. Duke University School of Law operates in the Education category.
Sources: Wikidata
Duke Law is known for its close-knit academic community, rigorous legal education, and emphasis on hands-on experience through work on real cases and legal challenges. It is recognized as a premier law school that combines strong academics with practical training and access to leading legal scholars.
Duke University School of Law scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duke University School of Law has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 91/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Duke University School of Law from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
86 in November 2026, up from 83 in October 2026.
Ranked closest to Duke University School of Law: Digital Public Library of America (DPLA) (86/100), Down To Earth (86/100), European Academy of Allergy & Clinical Immunology (EAACI) (86/100), EarMaster (86/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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