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University of Illinois Extension (illinois.edu) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, Government brands, in the 16th percentile of 31992 Education brands.
University of Illinois Extension is an educational outreach division of the University of Illinois that translates research-based discoveries into practical programs. It serves families, farmers, youth, community members, and local organizations across Illinois, offering guidance in agriculture, food systems, health, and community development. As part of the university's land-grant mission, it connects academic research to everyday community needs through localized programs and resources.
| Brand Name | University of Illinois Extension |
|---|---|
| Domain | illinois.edu |
| Industry | Education, Non-profit |
| Parent Company / Owner | University of Illinois |
| Main Competitors | Purdue Extension, Ohio State University Extension, Iowa State University Extension and Outreach, University of Wisconsin-Madison Division of Extension, Michigan State University Extension, Penn State Extension, University of Missouri Extension |
University of Illinois Extension appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To translate research-based discoveries into practical programs that strengthen families, communities, food and agriculture systems, health, and the environment." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on Instagram, Facebook, YouTube; no detected presence on LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is University of Illinois Urbana-Champaign?", Claude could identify the brand as of August 2026. The University of Illinois Urbana-Champaign is a large public research university and the flagship campus of the University of Illinois system, founded in 1867. It's known for top-ranked engineering, computer science, and agricultural programs, as well as major research contribut Best known for Elite engineering and computer science programs, and being the birthplace of the Mosaic web browser and early supercomputing (NCSA).
When asked "Best brands similar to University of Illinois Urbana-Champaign?", Claude would recommend University of Illinois Extension as of August 2026. It's consistently ranked among the top public research universities in the US, especially for STEM fields, so it naturally comes up alongside schools like Georgia Tech, Purdue, and UC Berkeley.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of Illinois Extension has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 4, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Illinois Extension delivers research-based education and programs in agriculture, food systems, health, youth development, and community economics. It translates university research into practical applications that help families, farmers, and communities across Illinois address everyday challenges and build resilience.
University of Illinois Extension scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Illinois Extension offers research-based programs and resources in agriculture, food systems, health, youth development (such as 4-H), and community economic development, delivered through local offices and educational outreach across Illinois.
University of Illinois Extension can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Illinois Extension is used by families, farmers, youth, community members, and local organizations throughout Illinois who seek research-based guidance on agriculture, food, health, and community development.
Illinois Extension is known for providing research-based, practical education connecting University of Illinois research to real-world applications in agriculture, family and consumer health, and community development across the state.
University of Illinois Extension scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of Illinois Extension has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify University of Illinois Extension from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
66 in November 2026, down from 77 in September 2026.
Ranked closest to University of Illinois Extension: Ilia State University (66/100), Illinois State Genealogical Society (66/100), Imago Relationships Worldwide (66/100), Imamu.edu (66/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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