Spécialiste des infrastructures électriques et numériques
Legrand (legrand.fr) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Technology brands, Real Estate brands, in the 99th percentile of 23395 Manufacturing brands.
Legrand is a French industrial group founded in 1904 and headquartered in Limoges, France. The company designs and manufactures electrical and digital building infrastructure products, including switches, sockets, and connected sensors for smart homes. It serves homeowners, individuals, and building professionals seeking modern, connected electrical solutions. Legrand positions itself as a leader in electrical and digital building infrastructure, combining technical expertise with connected innovation. The company is led by CEO Benoît Coquart.
| Brand Name | Legrand |
|---|---|
| Domain | legrand.fr |
| Industry | Manufacturing, Technology |
| Founded | 1904 |
| Headquarters | Limoges |
| CEO | Benoît Coquart |
| Main Competitors | Schneider Electric (88/100), Siemens (83/100), ABB (76/100), Eaton (77/100), Hager Group (86/100), Honeywell (83/100) |
Moz Domain Authority 59/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #124,394 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Legrand has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Bienvenue sur Legrand.fr. Découvrez des solutions électriques adaptées à vos besoins. Parcourez le catalogue et retrouvez nos gammes d" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Legrand?", Claude could identify the brand as of September 2026. Legrand is a French multinational manufacturer specializing in electrical and digital building infrastructure, including wiring devices, switches, sockets, cable management, and home automation systems. Founded in 1904 in Limoges, France, it operates globally and is one of the la Best known for Manufacturing electrical switches, sockets, and wiring devices for residential and commercial buildings.
When asked "Best brands similar to Legrand?", Claude would recommend Legrand as of September 2026. Legrand is a globally recognized leader in electrical infrastructure and building automation, making it a natural mention alongside brands like Schneider Electric or Siemens.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Legrand's main competitors in Manufacturing: Schneider Electric (88/100), Siemens (83/100), ABB (76/100), Eaton (77/100), Hager Group (86/100).
Sources: Brand Analyzer scan
Legrand offers a range of electrical and digital solutions for buildings, including switches, electrical outlets, and connected sensors designed for smart home applications. The company's catalog covers products aimed at improving comfort and connectivity in residential and professional settings, catering to the needs of homeowners and building industry professionals seeking modern electrical infrastructure.
Sources: Legrand official site
Legrand is a French industrial group founded in 1904 and headquartered in Limoges, France. It specializes in electrical and digital infrastructure for buildings, offering products ranging from basic electrical components to connected smart home devices. The company is categorized under manufacturing, technology, and real estate, reflecting its focus on building infrastructure solutions.
Sources: Legrand official site
Legrand has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 55, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Legrand official site
Legrand was founded in 1904. Legrand operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Legrand is headquartered in Limoges. Legrand operates in the Manufacturing category.
Sources: Wikidata
Legrand designs, manufactures, and provides electrical and digital solutions for buildings, including switches, electrical outlets, and connected sensors. The company aims to improve comfort and connectivity in residential and professional buildings through its product range. Legrand serves both individual homeowners and professionals in the building industry, offering a comprehensive catalog of electrical infrastructure products tailored to modern, connected living and working spaces.
Sources: Legrand official site
Legrand scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Legrand official site
Legrand can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Legrand official site
Legrand is known for its comprehensive range of electrical infrastructure products, including switches, sockets, and connected sensors used in residential and commercial buildings. The company is recognized as a leader in electrical and digital building infrastructure, combining traditional electrical components with modern connected technology to support smart home and building solutions.
Sources: Legrand official site
Legrand's products are used by homeowners, individual consumers, and building industry professionals who seek modern, connected electrical solutions for residential and commercial properties. The target audience includes those looking to upgrade or install electrical infrastructure with smart, connected features for improved comfort and connectivity in their buildings.
Sources: Legrand official site
Legrand scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Legrand has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #124,394 (Tranco). In a live check, Claude could already identify Legrand from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Legrand: Legrand (89/100), Lamborghini (89/100), Leica Geosystems (89/100), LG (89/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.