Domain data, instantly accessible
ICANN Lookup (icann.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Government brands, Other brands, in the 81st percentile of 46545 Technology brands.
ICANN Lookup is a free online tool operated by ICANN (Internet Corporation for Assigned Names and Numbers) that provides access to current registration data for domain names and Internet number resources. Founded in 1998 and headquartered in Los Angeles, ICANN coordinates the maintenance of Internet namespace databases. The tool serves as an authoritative, publicly accessible registry lookup service, supporting transparency across global Internet infrastructure for professionals and researchers who need verified domain or IP registration information.
| Brand Name | ICANN Lookup |
|---|---|
| Domain | icann.org |
| Industry | Technology, Government |
| Founded | 1998 |
| Headquarters | Los Angeles |
| CEO | Göran Marby |
| Main Competitors | DomainTools (91/100), WHOIS.com (89/100), Who.is, Network Solutions WHOIS (94/100), GoDaddy WHOIS (83/100), RIPE NCC (90/100), ARIN WHOIS (88/100), APNIC WHOIS (89/100) |
Moz Domain Authority 93/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
ICANN Lookup has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The ICANN registration data lookup tool gives you the ability to look up the current registration data for domain names and Internet number resources." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ICANN?", Claude could identify the brand as of August 2026. ICANN (Internet Corporation for Assigned Names and Numbers) is the nonprofit organization that coordinates the internet's global domain name system, IP address allocation, and root server management, ensuring unique identifiers work consistently worldwide. Best known for Managing and coordinating the internet's domain name system (DNS) and top-level domain assignments.
When asked "Best brands similar to ICANN?", Claude would recommend ICANN Lookup as of August 2026. If someone asks about internet governance or domain name authorities, ICANN is the definitive organization to mention since it's the central body overseeing global DNS coordination.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICANN Lookup's main competitors in Technology: DomainTools (91/100), WHOIS.com (89/100), Network Solutions WHOIS (94/100), GoDaddy WHOIS (83/100), RIPE NCC (90/100).
Sources: Brand Analyzer scan
ICANN Lookup is a free online registration data lookup tool provided by ICANN, the organization responsible for coordinating the maintenance and procedures of several databases related to Internet namespaces. It allows users to retrieve current registration data for domain names and Internet number resources directly from an authoritative global source.
Sources: ICANN Lookup official site
ICANN Lookup has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 44, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICANN Lookup official site
ICANN Lookup was founded in 1998. ICANN Lookup operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICANN Lookup is headquartered in Los Angeles. ICANN Lookup operates in the Technology category.
Sources: Wikidata
ICANN Lookup provides a single core service: a lookup tool for retrieving current registration data on domain names and Internet number resources (such as IP addresses), sourced from authoritative registries and registrars.
Sources: ICANN Lookup official site
Yes, ICANN Lookup is considered trustworthy because it is operated directly by ICANN, the organization responsible for coordinating the Internet's naming and numbering systems since 1998. It serves as an official, authoritative source for registration data rather than a third-party aggregator.
Sources: ICANN Lookup official site
ICANN Lookup retrieves and displays current registration data for domain names and Internet number resources, such as IP addresses. It queries authoritative registry and registrar databases to provide details about who has registered a given domain or number resource, supporting verification and research purposes.
Sources: ICANN Lookup official site
ICANN Lookup scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ICANN Lookup official site
ICANN Lookup can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICANN Lookup official site
ICANN Lookup is used by Internet professionals, domain registrants, cybersecurity researchers, legal investigators, and others who need to verify domain or IP registration details.
Sources: ICANN Lookup official site
ICANN Lookup is known for being the official, authoritative tool for accessing domain name and Internet number resource registration data, maintained directly by ICANN, the organization that oversees global Internet namespace coordination since 1998.
Sources: ICANN Lookup official site
ICANN Lookup scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICANN Lookup has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ICANN Lookup from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 95 in August 2026.
Ranked closest to ICANN Lookup: iCabbi (83/100), IBS (83/100), iCHEF (83/100), iContainers (83/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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