Duurzame energie voor thuis
Luminus (luminus.be) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, in the 99th percentile of 2425 Energy & Utilities brands.
Luminus is a Belgian energy company that supplies households with electricity and gas. It positions itself as a sustainable energy provider offering fixed energy prices, real-time consumption tracking, and smart energy solutions such as solar panels. Luminus targets Belgian households seeking affordable, sustainable energy options and convenience in managing their energy use, combining competitive tariffs with innovative, customer-friendly services.
| Brand Name | Luminus |
|---|---|
| Domain | luminus.be |
| Industry | Energy & Utilities |
| Main Competitors | Engie (89/100), Eneco (86/100), Essent, Mega (85/100), Octa+ (74/100), Bolt (91/100) |
Moz Domain Authority 43/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #147,280 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Luminus has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Met Luminus als duurzame energieleverancier kan je rekenen op aantrekkelijke tarieven, slimme energieoplossingen en handige diensten. Ontdek het hier." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Luminus?", Claude could identify the brand as of August 2026. Luminus is a Belgian energy company that supplies electricity and natural gas to households and businesses, and it also produces energy through wind farms, hydroelectric plants, and other renewable and conventional sources. It is the second-largest energy supplier in Belgium, maj Best known for Being Belgium's second-largest electricity and gas supplier, with a strong push into renewable energy production.
When asked "Best brands similar to Luminus?", Claude would recommend Luminus as of August 2026. It's a well-known major player in the Belgian energy market, so it would naturally come up alongside Engie Electrabel and other Belgian utilities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Luminus's main competitors in Energy & Utilities: Engie (89/100), Eneco (86/100), Mega (85/100), Octa+ (74/100), Bolt (91/100).
Sources: Brand Analyzer scan
Luminus has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 45, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Luminus official site
Luminus offers electricity and gas supply, fixed energy price plans, real-time energy consumption monitoring, and smart energy services such as solar panel solutions.
Sources: Luminus official site
Luminus scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Luminus official site
Luminus is an energy company operating in Belgium that supplies electricity and gas to households.
Sources: Luminus official site
Luminus provides households with electricity and gas, offering fixed energy prices, real-time consumption monitoring, and smart energy solutions such as solar panels.
Sources: Luminus official site
Luminus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Luminus official site
Luminus is used by Belgian households seeking affordable, sustainable energy solutions and convenient tools to manage their energy consumption.
Sources: Luminus official site
Luminus is known for being a sustainable energy provider in Belgium that offers attractive tariffs and smart energy solutions, including solar panel installations and real-time usage tracking.
Sources: Luminus official site
Luminus scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Luminus has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #147,280 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Luminus from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Luminus: Inductive Automation (90/100), HORIBA (90/100), Octopus Energy (90/100), Prysmian (90/100).
A step up - brands to learn from: Toshiba America (91/100), SUEZ (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.