Mail.ru Brand Score: 95/100 — Iconic tier

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Mail.ru (mail.ru) earns a Brand Analyzer score of 95 out of 100, placing it in the Iconic tier among SaaS brands, Technology brands. Among 12117 SaaS brands analyzed, Mail.ru ranks in the 100th percentile (category average 69, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 94/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 87/100, AI Discoverability 75/100, Brand Authority 97/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 94/100
• Visual Identity — 85/100
• Messaging Clarity — 100/100
• Trust Foundation — 87/100
• AI Discoverability — 75/100
• Brand Authority — 97/100

AI visibility

Mail.ru scores 73/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 85/100

• Wikipedia presence — 40/40
• Wikidata entity — 25/25
• Web popularity (Tranco) — 20/20
• Reddit visibility — 0/15

Trust — 44/100

• Domain Authority — 30/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 0/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 86/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 13/15
• FAQ presence — 3/15
• Category-relative authority — 20/20
• Category leader signals — 10/10

Recommendations

• Ensure your logo is in the HTML — We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)
• Strengthen your typography — Consider using 2-3 distinct fonts (heading, body, and optionally an accent font) loaded via a professional font service for consistent cross-platform rendering. (impact: low, effort: quick_win)

Peer brands: Accenture (97/100), Constant Contact (97/100), Docker (97/100), OneTrust (97/100), Red Hat (97/100).