Intelligence running your hiring end to end
Maki (makipeople.com) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Maki ranks in the 85th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 78/100, AI Discoverability 76/100, Brand Authority 32/100.
Maki (makipeople.com) is a SaaS technology platform that automates enterprise hiring workflows end to end on top of existing applicant tracking systems (ATS). It offers five orchestrated capabilities validated by predictive science, covering the full process from intake to hire recommendation. Maki serves Fortune 2000 enterprises and large organizations, including restaurant groups, scaling hiring for frontline workers, early talent, and specialist roles. The platform is reported to be trusted by more than 80 Fortune 2000 enterprises.
| Brand Name | Maki |
|---|---|
| Domain | makipeople.com |
| Industry | SaaS, Technology |
| Founded | 1965 |
| Headquarters | Haifa |
| Main Competitors | HireVue, Greenhouse (88/100), Eightfold AI, Paradox, Pymetrics, Workday Recruiting (91/100) |
Moz Domain Authority 39/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #453,544 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Maki appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Maki runs your hiring workflow end to end on top of your existing ATS. Five capabilities orchestrated as one system, validated with predictive science. Trusted by 80+ Fortune 2000 …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Maki scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Maki has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #453,544 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Maki's main competitors include HireVue, Greenhouse (88/100), Eightfold AI, Paradox, Pymetrics. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Maki official site
Maki and Workday Recruiting are competitors in SaaS. Brand Analyzer scores Maki at 76/100 and Workday Recruiting at 91/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Maki official site
Popular alternatives to Maki include HireVue, Greenhouse (88/100), Eightfold AI, Paradox, Pymetrics. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Maki official site
Maki has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 33, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Maki official site
Maki was founded in 1965. Maki operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Maki is headquartered in Haifa. Maki operates in the SaaS category.
Sources: Wikidata
Maki is an AI-powered SaaS platform designed to orchestrate enterprise hiring workflows end to end. It operates on top of a company's existing applicant tracking system (ATS), integrating five distinct capabilities into one unified system. Maki is validated by predictive science and positions itself as an intelligence layer for enterprise hiring, particularly in situations where hiring mistakes carry significant costs. It is reported to be trusted by more than 80 Fortune 2000 enterprises.
Sources: Maki official site
Maki automates and manages the entire hiring workflow from intake to hire recommendation, layering on top of a company's existing ATS without replacing it. It orchestrates five capabilities as a single system, using science-grade predictive tools to support decision-making throughout the recruitment process. By integrating seamlessly with existing infrastructure, Maki aims to reduce manual effort and improve the quality of hiring decisions for large enterprises scaling recruitment across frontline, early talent, and specialist roles.
Sources: Maki official site
Maki scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Maki official site
Maki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Maki official site
Maki offers an AI-powered hiring workflow platform that encompasses five orchestrated capabilities functioning as one integrated system. These capabilities cover the hiring process from intake through to hire recommendation, and the platform is designed to layer on top of existing applicant tracking systems. The offering includes science-grade predictive tools to support hiring decisions. Specific product names or individual module descriptions beyond these five capabilities are not detailed in the available information.
Sources: Maki official site
Maki is used by Fortune 2000 enterprises and large companies that are scaling hiring operations. Its target audience specifically includes organizations recruiting for frontline workers, early talent, and specialist roles. Restaurant groups are also cited as an example of users. The platform is reported to be trusted by more than 80 Fortune 2000 enterprises, indicating its primary user base consists of large, established corporations with complex, high-volume hiring needs.
Sources: Maki official site
Maki is known for running hiring workflows end to end on top of existing ATS systems, with five orchestrated capabilities validated by predictive science. It is particularly noted for serving Fortune 2000 enterprises - over 80 of which are reported to trust the platform. Maki is also recognized for targeting large-scale hiring environments, including frontline and early talent recruitment, where the cost of poor hiring decisions is high.
Sources: Maki official site
Maki's reported popularity among Fortune 2000 enterprises appears to stem from its ability to integrate with existing ATS systems without requiring replacement, lowering the barrier to adoption. Its orchestration of five hiring capabilities into a single platform, validated by predictive science, offers enterprises a unified and data-driven approach to recruitment. Its focus on high-stakes hiring environments - frontline, early talent, and specialist roles - addresses a specific and significant enterprise need.
Sources: Maki official site
Ranked closest to Maki: MailGuard (76/100), LYT (76/100), Malbek (76/100), MAP (76/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).