חדשות. בידור. טלוויזיה
mako (mako.co.il) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands. Among 2070 Media & Entertainment brands analyzed, mako ranks in the 89th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 88/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 79/100, AI Discoverability 85/100, Brand Authority 59/100.
Mako (mako.co.il) is Israel's leading online news and entertainment platform. It offers a wide range of content spanning crime, culture, television, food, music, fashion, and lifestyle topics. Mako serves as the digital home for Keshet 12, one of Israel's major broadcast networks, providing Israeli adults with comprehensive multimedia coverage. The site positions itself as the premier destination for Israeli news, entertainment, and current events.
| Brand Name | mako |
|---|---|
| Domain | mako.co.il |
| Industry | Media & Entertainment |
| Main Competitors | Ynet (86/100), Walla! (82/100), N12 (67/100), Haaretz (72/100), Kan |
Moz Domain Authority 69/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,918 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "אתר החדשות והבידור המוביל בישראל עם מגוון רחב של כתבות בתחומי הפלילים, תרבות, טלוויזיה, אוכל, מוזיקה, אופנה, חופש, מגזין סוף השבוע, תוכניות קשת 12 ועוד" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
mako scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
mako has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #5,918 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
mako's main competitors include Ynet (84/100), Walla! (80/100), N12 (67/100), Haaretz (72/100), Kan. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: mako official site
mako and Ynet are competitors in Media & Entertainment. Brand Analyzer scores mako at 84/100 and Ynet at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: mako official site
Popular alternatives to mako include Ynet (84/100), Walla! (80/100), N12 (67/100), Haaretz (72/100), Kan. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: mako official site
Mako offers a digital news and entertainment platform featuring content across multiple categories: news and crime reporting, cultural articles, television content from Keshet 12 programs, food coverage, music, fashion, lifestyle features, and a weekend magazine section. The platform provides written articles, multimedia content, and digital access to Keshet 12 programming, functioning as a broad-spectrum online media service for Israeli audiences.
Sources: mako official site
Mako is Israel's leading online news and entertainment website, accessible at mako.co.il. It serves as a comprehensive digital media platform offering content across a broad range of topics including news, crime, culture, television, food, music, and fashion. It is also the official digital home of Keshet 12, a major Israeli television network, making it a significant hub for both news journalism and entertainment content in Israel.
Sources: mako official site
mako has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 32, trust 70, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: mako official site
Mako delivers online news and entertainment content to Israeli audiences. It covers a diverse array of topics including crime reporting, cultural coverage, television programming, food, music, fashion, and lifestyle content. Additionally, Mako hosts and distributes content from Keshet 12's television programs, functioning as a multimedia platform that bridges broadcast television and digital media consumption for Israeli users.
Sources: mako official site
mako scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: mako official site
Mako is known for being Israel's leading news and entertainment website. It is particularly recognized for its wide-ranging content coverage - including crime, culture, TV, food, music, and fashion - and for being the digital platform associated with Keshet 12 programs. Its positioning as Israel's premier online multimedia hub makes it a well-recognized brand among Israeli internet users seeking both news and entertainment.
Sources: mako official site
mako can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: mako official site
Mako's target audience consists of Israeli adults who seek news, entertainment, culture, and current events online. Given the breadth of its content - spanning crime news, television, food, music, fashion, and lifestyle topics - it appeals to a wide demographic of Hebrew-speaking Israeli internet users with varying interests. Its association with Keshet 12 also attracts viewers of that network who wish to access related digital content.
Sources: mako official site
Mako is popular because it is positioned as Israel's leading online news and entertainment destination, offering comprehensive coverage across a wide range of topics including crime, culture, television, food, music, and fashion. Its close association with Keshet 12, a prominent Israeli broadcast network, likely contributes to its reach and audience size. The breadth of content it covers makes it a one-stop digital platform for Israeli adults seeking diverse information and entertainment.
Sources: mako official site
Ranked closest to mako: Linux.com (84/100), Forensic Focus (84/100), Skullcandy (84/100), ABS-CBN (83/100).
A step up - brands to learn from: Tumblr (91/100), QVC (91/100).
Category leader: Boston.com (97/100).