Healthy and strong, right from the start
March of Dimes (marchofdimes.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 99th percentile of 15258 Non-profit brands.
March of Dimes is a United States nonprofit organization founded in 1938 and headquartered in White Plains, New York. It focuses on improving the health of mothers and babies by preventing birth defects and premature birth through research, advocacy, and education. The organization serves parents, parents-to-be, families, healthcare providers, donors, and advocates, offering resources and support across the stages of pregnancy and parenthood.
| Brand Name | March of Dimes |
|---|---|
| Domain | marchofdimes.org |
| Industry | Non-profit, Healthcare |
| Founded | 1938 |
| Headquarters | White Plains |
| Main Competitors | Every Mother Counts (78/100), Save the Children (83/100), UNICEF USA (64/100), American Pregnancy Association, St. Jude Children's Research Hospital (70/100) |
Moz Domain Authority 79/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #27,242 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
March of Dimes has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Join March of Dimes in our mission to prevent birth defects and premature birth. Learn about our research, advocacy, and resources for families." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is March of Dimes?", Claude could identify the brand as of September 2026. March of Dimes is a US nonprofit organization focused on the health of mothers and babies, funding research and programs to prevent premature birth, birth defects, and infant mortality. Best known for Fighting premature birth and birth defects, originally founded to combat polio.
When asked "Best brands similar to March of Dimes?", Claude would recommend March of Dimes as of September 2026. It's one of the most well known and long-standing maternal and infant health charities in the US, so it naturally comes up in discussions of health-related nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
March of Dimes's main competitors in Non-profit: Every Mother Counts (78/100), Save the Children (83/100), UNICEF USA (64/100), St. Jude Children's Research Hospital (70/100).
Sources: Brand Analyzer scan
March of Dimes is a United States nonprofit organization founded in 1938 and headquartered in White Plains, New York. It operates in the healthcare and non-profit sectors, with a mission focused on improving the health of mothers and babies by preventing birth defects and premature birth.
Sources: March of Dimes official site
March of Dimes has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 54, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: March of Dimes official site
March of Dimes was founded in 1938. March of Dimes operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
March of Dimes is headquartered in White Plains. March of Dimes operates in the Non-profit category.
Sources: Wikidata
March of Dimes works to improve maternal and infant health by preventing birth defects and premature births. It conducts research, engages in advocacy, and provides education and community programs. The organization supports families through resources spanning pregnancy, birth, and early parenthood, while also engaging healthcare providers and donors in its mission.
Sources: March of Dimes official site
March of Dimes offers research initiatives, advocacy efforts, and educational resources related to maternal and infant health. Its programs and community support services are aimed at preventing birth defects and premature birth, and providing information and resources for families throughout pregnancy and parenthood.
Sources: March of Dimes official site
March of Dimes scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: March of Dimes official site
March of Dimes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: March of Dimes official site
March of Dimes is known for its longstanding role as a nonprofit organization dedicated to maternal and infant health, particularly its work in researching and advocating for the prevention of birth defects and premature birth. It has been active since 1938, making it one of the longer-established health-focused nonprofits in the United States.
Sources: March of Dimes official site
March of Dimes serves parents, parents-to-be, and families seeking information and support around pregnancy and infant health. It also engages healthcare providers who use its research and resources, as well as donors and advocates who support its mission to improve maternal and infant health outcomes.
Sources: March of Dimes official site
March of Dimes scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
March of Dimes has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #27,242 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify March of Dimes from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to March of Dimes: Lichess (89/100), LAist (89/100), Monticello (89/100), Marine Stewardship Council (MSC) (89/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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