B2B Customer Satisfaction Research
Market-Eye Ltd (marketeye.co.nz) earns a Brand Analyzer score of 66 out of 100, placing it in the Developing tier among Marketing & Advertising brands. Among 2237 Marketing & Advertising brands analyzed, Market-Eye Ltd ranks in the 37th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 80/100, Messaging Clarity 95/100, Trust Foundation 53/100, AI Discoverability 85/100, Brand Authority 16/100.
Market-Eye Ltd is a boutique B2B market research firm based in New Zealand (marketeye.co.nz), established in 1995. The company specializes in phone-based customer satisfaction research for B2B organizations, using a proprietary 1.75™ satisfaction point scale alongside Net Promoter Score (NPS) metrics. Its stated focus is delivering practical, actionable insights to help clients understand customer perceptions, strengthen client relationships, and improve competitive positioning.
| Brand Name | Market-Eye Ltd |
|---|---|
| Domain | marketeye.co.nz |
| Industry | Marketing & Advertising |
| Founded | 1995 |
| Main Competitors | Qualtrics (78/100), Ipsos, Kantar, SurveyMonkey (Momentive), Forrester Research, B2B International |
Moz Domain Authority 3/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We help B2B companies understand what their customers really think - through phone-based research that delivers practical insight and clear direction." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Market-Eye Ltd scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Market-Eye Ltd has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 3/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Market-Eye Ltd's main competitors include Qualtrics (78/100), Ipsos, Kantar, SurveyMonkey (Momentive), Forrester Research. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Market-Eye Ltd official site
Market-Eye Ltd and Qualtrics are competitors in Marketing & Advertising. Brand Analyzer scores Market-Eye Ltd at 66/100 and Qualtrics at 78/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Market-Eye Ltd official site
Popular alternatives to Market-Eye Ltd include Qualtrics (78/100), Ipsos, Kantar, SurveyMonkey (Momentive), Forrester Research. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Market-Eye Ltd official site
Market-Eye Ltd offers phone-based customer satisfaction research services designed specifically for B2B companies. Its research uses two primary measurement tools: a proprietary 1.75™ satisfaction point scale and Net Promoter Score (NPS) metrics. The outputs are described as focused, actionable insights intended to help clients understand customer perceptions, strengthen client relationships, and assess competitive positioning. The firm operates as a boutique provider, suggesting a consultative and tailored service model rather than off-the-shelf research products.
Sources: Market-Eye Ltd official site
Market-Eye Ltd is a boutique B2B market research firm established in 1995 and operating under the domain marketeye.co.nz. It specializes in phone-based customer satisfaction research tailored to business-to-business companies. The firm positions itself as a specialist organization focused on delivering practical, actionable insights rather than broad, generalized research, using proprietary measurement tools including the 1.75™ satisfaction point scale and Net Promoter Score (NPS) metrics.
Sources: Market-Eye Ltd official site
Market-Eye Ltd has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 31, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Market-Eye Ltd official site
Market-Eye Ltd scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Market-Eye Ltd official site
Market-Eye Ltd is known for its specialization in phone-based B2B customer satisfaction research, a methodology it has employed since its founding in 1995. The firm is particularly associated with its proprietary 1.75™ satisfaction point scale, which differentiates its measurement approach. It is also known for its boutique positioning, focusing exclusively on B2B clients and prioritizing practical, actionable insights over large-scale generalized research outputs.
Sources: Market-Eye Ltd official site
Market-Eye Ltd can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Market-Eye Ltd official site
Market-Eye Ltd's services are used by B2B companies - that is, businesses that sell products or services to other businesses rather than to end consumers. Specifically, the firm targets organizations that want to better understand what their customers think about them, improve client relationship management, and gain clarity on their competitive position. The boutique nature of the firm suggests it likely serves a focused client base rather than mass-market or small-business segments.
Sources: Market-Eye Ltd official site
Ranked closest to Market-Eye Ltd: Loghrin Group (66/100), Lemon Yellow LLP (66/100), MFactor Meetings (66/100), Moving Brands (66/100).
A step up - brands to learn from: Zuant (71/100), Zocket (71/100).
Category leader: Accenture (97/100).