Weather and climate, made clear
MeteoSwiss (admin.ch) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, in the 38th percentile of 3730 Government brands.
MeteoSwiss is the Federal Office for Meteorology and Climatology, Switzerland's official government agency responsible for monitoring weather and climate conditions. Founded in 1880 and headquartered at Zurich Airport, it operates under the Federal Department of Home Affairs and is led by CEO Christof Appenzeller. The agency provides authoritative, scientifically grounded meteorological and climatological information to Swiss residents, businesses, government bodies, and other organizations, translating complex data into clear, actionable insights for public safety and decision-making.
| Brand Name | MeteoSwiss |
|---|---|
| Domain | admin.ch |
| Industry | Government, Technology |
| Founded | 1880 |
| Headquarters | Zurich Airport |
| Parent Company / Owner | Federal Department of Home Affairs |
| CEO | Christof Appenzeller |
| Main Competitors | Deutscher Wetterdienst (77/100), Météo-France (80/100), AccuWeather (89/100), The Weather Channel (90/100), MeteoNews, ZAMG (GeoSphere Austria) (71/100) |
Moz Domain Authority 91/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
MeteoSwiss appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "MeteoSwiss is the Federal Office for Meteorology and Climatology. We keep our finger on the pulse of the weather and climate, so it’s all clear as day to you." (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Swiss Federal Council / Swiss Government (admin.ch)?", Claude could identify the brand as of August 2026. admin.ch is the official web portal of the Swiss federal administration, providing access to information from the Federal Council, federal departments, and the Swiss government's official publications, laws, and services. Best known for being the central online portal for Switzerland's federal government and the Swiss Federal Council's activities.
When asked "Best brands similar to Swiss Federal Council / Swiss Government (admin.ch)?", Claude would recommend MeteoSwiss as of August 2026. It's the definitive official source for Swiss federal government information, so it's the natural reference point when discussing Swiss government or comparing national government portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MeteoSwiss's main competitors in Government: Deutscher Wetterdienst (77/100), Météo-France (80/100), AccuWeather (89/100), The Weather Channel (90/100), ZAMG (GeoSphere Austria) (71/100).
Sources: Brand Analyzer scan
MeteoSwiss is the Federal Office for Meteorology and Climatology, a Swiss governmental agency responsible for weather and climate monitoring. It operates under the Federal Department of Home Affairs and has been in existence since 1880, with headquarters located at Zurich Airport.
Sources: MeteoSwiss official site
MeteoSwiss has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MeteoSwiss official site
Yes, MeteoSwiss is trustworthy. As Switzerland's official Federal Office for Meteorology and Climatology, operating under the Federal Department of Home Affairs, it provides scientifically grounded, government-backed weather and climate data relied upon by residents, businesses, and public institutions for safety and planning.
Sources: MeteoSwiss official site
MeteoSwiss was founded in 1880. MeteoSwiss operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MeteoSwiss is headquartered in Zurich Airport. MeteoSwiss operates in the Government category.
Sources: Wikidata
MeteoSwiss monitors weather and climate conditions across Switzerland and provides reliable meteorological and climatological information to the public, businesses, and institutions. It translates scientific data into clear forecasts and climate insights used for safety, planning, and decision-making purposes.
Sources: MeteoSwiss official site
MeteoSwiss scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MeteoSwiss official site
MeteoSwiss can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MeteoSwiss official site
MeteoSwiss provides weather forecasts, climate data, and meteorological monitoring services. It delivers information used for public safety, planning, and decision-making by Swiss residents, businesses, and government agencies.
Sources: MeteoSwiss official site
MeteoSwiss is used by Swiss residents, businesses, government agencies, and organizations that need accurate weather forecasts and climate data for safety, operational planning, and decision-making.
Sources: MeteoSwiss official site
MeteoSwiss is known for being Switzerland's official, authoritative source of weather forecasts and climate data, combining scientific expertise with government backing to deliver trusted meteorological information nationwide.
Sources: MeteoSwiss official site
MeteoSwiss is owned by or part of Federal Department of Home Affairs. MeteoSwiss operates in the Government category.
Sources: Wikidata
MeteoSwiss scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MeteoSwiss has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 91/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MeteoSwiss from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in September 2026, down from 80 in August 2026.
Ranked closest to MeteoSwiss: Accenture Federal Services (74/100), ACCC (74/100), Ad Standards (74/100), AJPES (74/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), Wuppertal Institut für Klima, Umwelt, Energie (81/100).
Category leader: ABC News (96/100).
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