Your Department of Transportation
Montana Department of Transportation (MDT) (mt.gov) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 37th percentile of 7683 Government brands.
The Montana Department of Transportation (MDT) is the state government agency responsible for planning, building, and maintaining Montana's transportation infrastructure. It provides traveler information, road condition updates, and safety initiatives aimed at keeping the state's roads safe and accessible. As the official transportation authority for Montana, MDT serves residents, commuters, and travelers who depend on the state's highways and roads for daily transportation and travel planning.
| Brand Name | Montana Department of Transportation (MDT) |
|---|---|
| Domain | mt.gov |
| Industry | Government, Other |
| Parent Company / Owner | State of Montana |
| Main Competitors | Wyoming Department of Transportation, Idaho Transportation Department, North Dakota Department of Transportation, Google Maps, Waze (94/100) |
Moz Domain Authority 81/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To plan, build, and maintain a safe and efficient transportation system for the people of Montana." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Montana FWP (Fish, Wildlife & Parks)?", Claude could identify the brand as of September 2026. Montana Fish, Wildlife & Parks (FWP) is the state government agency responsible for managing Montana's fish and wildlife populations, state parks, and outdoor recreation areas, including hunting and fishing licensing, habitat conservation, and enforcement of wildlife laws. Best known for Managing Montana's hunting and fishing licenses, wildlife conservation, and state parks system.
When asked "Best brands similar to Montana FWP (Fish, Wildlife & Parks)?", Claude would recommend Montana Department of Transportation (MDT) as of September 2026. It's the definitive state authority for outdoor recreation, hunting, and fishing in Montana, so it's a natural mention alongside other state wildlife and parks agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Montana Department of Transportation (MDT) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 41, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Montana Department of Transportation (MDT) official site
Montana Department of Transportation (MDT) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Montana Department of Transportation (MDT) official site
The Montana Department of Transportation (MDT) is the official state government agency responsible for Montana's transportation system. It plans, builds, and maintains roads and infrastructure across the state, and provides official information on road conditions, traveler safety, and infrastructure projects for Montana residents and visitors.
Sources: Montana Department of Transportation (MDT) official site
Montana Department of Transportation (MDT) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Montana Department of Transportation (MDT) official site
MDT offers traveler information services, including road condition updates and safety initiatives. It is also responsible for the planning, construction, and maintenance of Montana's transportation infrastructure, such as roads and highways, to ensure safe and efficient travel throughout the state.
Sources: Montana Department of Transportation (MDT) official site
MDT's services are used by Montana residents, commuters, travelers, and other road users who need up-to-date information on road conditions and rely on the state's transportation infrastructure for daily travel or trip planning.
Sources: Montana Department of Transportation (MDT) official site
MDT is known for being Montana's official source of road condition updates, traveler information, and transportation safety initiatives, as well as for its role in planning and maintaining the state's highway and road infrastructure.
Sources: Montana Department of Transportation (MDT) official site
Montana Department of Transportation (MDT) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Montana Department of Transportation (MDT) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 81/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Montana Department of Transportation (MDT) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
73 in October 2026, up from 70 in September 2026.
Ranked closest to Montana Department of Transportation (MDT): Stantec (73/100), MNT (73/100), City of Mukilteo (73/100), MultiQ (now Journeo) (73/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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