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Microteam (microteam.hr) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Technology brands. Among 2261 E-commerce brands analyzed, Microteam ranks in the 69th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 60/100, AI Discoverability 85/100, Brand Authority 27/100.
Microteam (microteam.hr) is a Croatian online retailer specializing in printer consumables, including toners and inks, as well as IT equipment, office supplies, and consumer electronics. The company operates an e-commerce platform targeting both businesses and individual consumers. It offers free delivery on orders exceeding 150€ and positions itself as a leading online source for printer supplies and office essentials in Croatia.
| Brand Name | Microteam |
|---|---|
| Domain | microteam.hr |
| Industry | E-commerce, Technology |
| Main Competitors | Sancta Domenica, Links, Instar Informatika, Hnad, Mall.hr |
Moz Domain Authority 26/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,833,030 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Posjeti web shop i provjeri vrhunsku ponudu tonera i tinti za sve vrste printera, informatičke opreme, uredskog materijala i potrošačke elektronike." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Microteam scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Microteam has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,833,030 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Microteam's main competitors include Sancta Domenica, Links, Instar Informatika, Hnad, Mall.hr. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Microteam official site
Popular alternatives to Microteam include Sancta Domenica, Links, Instar Informatika, Hnad, Mall.hr. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Microteam official site
Microteam offers printer toners and inks compatible with various printer types, IT equipment, office supplies, and consumer electronics. These product categories are available through its online shop at microteam.hr. The company emphasizes a 'premium' or 'top-quality' selection across these categories and provides free delivery on orders exceeding 150€.
Sources: Microteam official site
Microteam has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 44, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Microteam official site
Microteam and Sancta Domenica are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Microteam official site
Microteam scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Microteam official site
Microteam operates an online shop that sells printer toners, inks, IT equipment, office supplies, and consumer electronics. It provides customers with an e-commerce platform to purchase these products, and offers free delivery on orders over 150€. The company describes its approach as being 'always one click ahead,' indicating a focus on convenient online purchasing.
Sources: Microteam official site
Microteam can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Microteam official site
Microteam is a Croatian e-commerce brand operating through microteam.hr. It is an online retailer that positions itself as a leading source for printer consumables and office essentials in Croatia. The company operates within the e-commerce and technology categories, serving both individual consumers and businesses seeking printer supplies, IT hardware, and related products.
Sources: Microteam official site
Microteam serves both individual consumers and businesses that require printer consumables such as toners and inks, IT hardware, office materials, and consumer electronics. The broad target audience includes any individual or organization in Croatia with printing or general office technology needs.
Sources: Microteam official site
Microteam is known for offering a premium selection of printer consumables - specifically toners and inks compatible with various printer types - alongside IT equipment, office materials, and consumer electronics. It is also noted for free delivery on qualifying orders over 150€ and for its positioning as a leading online retailer for printer supplies in Croatia.
Sources: Microteam official site
Ranked closest to Microteam: Michael Kors (72/100), MediaMarktSaturn (72/100), Minor History (72/100), MVMT (72/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).