#1 Backup and Recovery Solution
NAKIVO (nakivo.com) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, NAKIVO ranks in the 94th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 78/100, AI Discoverability 90/100, Brand Authority 49/100.
NAKIVO is a privately held information technology company founded in 2012 and headquartered in Sparks, Nevada, USA. It develops backup and disaster recovery software for virtual machines, physical machines, cloud workloads, and Microsoft 365. Trusted by over 16,000 companies worldwide, NAKIVO positions itself as an affordable enterprise-grade solution offering advanced features including backup, instant recovery, and replication across diverse IT environments, serving organizations of all sizes and industries, including enterprises and managed service providers.
| Brand Name | NAKIVO |
|---|---|
| Domain | nakivo.com |
| Industry | SaaS, Technology |
| Founded | 2012 |
| Headquarters | Sparks |
| Main Competitors | Veeam, Acronis, Veritas, Commvault (80/100), Zerto, Altaro |
Moz Domain Authority 53/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #125,804 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A fast and affordable backup and disaster recovery for VMs, physical machines, cloud workloads and Microsoft 365. Trusted by 16,000+ companies worldwide." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
NAKIVO scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NAKIVO has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #125,804 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NAKIVO's main competitors include Veeam, Acronis, Veritas, Commvault (80/100), Zerto. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: NAKIVO official site
NAKIVO and Commvault are competitors in SaaS. Brand Analyzer scores NAKIVO at 80/100 and Commvault at 80/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: NAKIVO official site
NAKIVO offers backup and disaster recovery software that supports virtual machines (including VMware and Proxmox), physical machines, cloud workloads, and Microsoft 365. Key functional capabilities of its products include data backup, instant recovery, and replication. The company targets organizations of all sizes and also provides solutions tailored for managed service providers (MSPs), enabling them to deliver data protection services to their clients.
Sources: NAKIVO official site
NAKIVO is a privately held information technology company founded in 2012 and headquartered in Sparks, Nevada, USA. It develops backup and disaster recovery software designed for virtual machines, physical machines, cloud workloads, and Microsoft 365. The company positions itself as a provider of affordable, enterprise-grade data protection solutions and is trusted by over 16,000 companies worldwide across all sizes and industries.
Sources: NAKIVO official site
NAKIVO develops and provides backup and disaster recovery software. Its solutions cover virtual machines (including VMware and Proxmox environments), physical machines, cloud workloads, and Microsoft 365. The software offers capabilities including data backup, instant recovery, and replication, enabling organizations to protect their IT environments and recover quickly from data loss or system failures.
Sources: NAKIVO official site
Popular alternatives to NAKIVO include Veeam, Acronis, Veritas, Commvault (80/100), Zerto. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: NAKIVO official site
NAKIVO has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 60, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NAKIVO official site
NAKIVO was founded in 2012. NAKIVO operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NAKIVO is headquartered in Sparks. NAKIVO operates in the SaaS category.
Sources: Wikidata
NAKIVO is known for delivering fast and affordable backup and disaster recovery software. It is recognized for offering top-rated data protection at approximately half the price of competing solutions, while providing advanced features such as backup, instant recovery, and replication. The company is also noted for its broad support of diverse IT environments, including VMs, physical machines, cloud workloads, and Microsoft 365, and for being trusted by over 16,000 companies worldwide.
Sources: NAKIVO official site
Based on available facts, NAKIVO reports being trusted by over 16,000 companies worldwide across all sizes and industries. The company has been operating since 2012, giving it over a decade of presence in the backup and disaster recovery market. It serves enterprises, managed service providers (MSPs), and organizations using widely adopted platforms such as VMware, Proxmox, and Microsoft 365. These indicators suggest a degree of established credibility within the IT data protection sector.
Sources: NAKIVO official site
NAKIVO is used by organizations of all sizes and industries, including small businesses, mid-sized companies, and large enterprises. Its customer base also includes managed service providers (MSPs). Specific use cases include environments running VMware, Proxmox, and Microsoft 365, as well as those with physical machines and cloud workloads. The company reports over 16,000 companies worldwide as customers.
Sources: NAKIVO official site
NAKIVO scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NAKIVO official site
NAKIVO is popular primarily because it offers top-rated data protection at approximately half the price of competing solutions, making enterprise-grade backup and disaster recovery accessible to organizations of all sizes. Its broad compatibility with diverse IT environments - including VMware, Proxmox, physical machines, cloud workloads, and Microsoft 365 - along with advanced features like instant recovery and replication, contributes to its wide adoption. The company reports over 16,000 companies worldwide trusting its platform.
Sources: NAKIVO official site
NAKIVO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NAKIVO official site
Ranked closest to NAKIVO: Mu Sigma (80/100), MSP360 (80/100), Nansen (80/100), NetNut (80/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).