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Next (next.co.il) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands. Among 2261 E-commerce brands analyzed, Next ranks in the 77th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 76/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 67/100, AI Discoverability 37/100, Brand Authority 60/100.
Next (next.co.il) is an international fashion retailer operating in the e-commerce space, offering clothing, footwear, and homeware products. Its stated mission is to provide global access to fashion and home products, with international shipping available to multiple countries. The brand positions itself as a leading international fashion retailer focused on delivering quality, stylish products to fashion-conscious consumers worldwide.
| Brand Name | Next |
|---|---|
| Domain | next.co.il |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1985 |
| Headquarters | Redwood City |
| Parent Company / Owner | Steve Jobs |
| CEO | Steve Jobs |
| Main Competitors | ASOS (85/100), H&M (88/100), Zara (79/100), Marks & Spencer (92/100), Gap (91/100), Mango (85/100) |
Moz Domain Authority 34/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,571 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Next has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide global access to fashion and home products." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Next scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Next has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #48,571 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Next's main competitors include ASOS, H&M (83/100), Zara (79/100), Marks & Spencer, Gap. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Next official site
Next and H&M are competitors in E-commerce. Brand Analyzer scores Next at 74/100 and H&M at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Next official site
Popular alternatives to Next include ASOS, H&M (83/100), Zara (79/100), Marks & Spencer, Gap. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Next official site
Next has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 15, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Next official site
Next was founded in 1985. Next operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Next is headquartered in Redwood City. Next operates in the E-commerce category.
Sources: Wikidata
Next scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Next official site
Next can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Next official site
Next is owned by or part of Steve Jobs. Next operates in the E-commerce category.
Sources: Wikidata
Ranked closest to Next: Nectar Life (74/100), Muziker (74/100), Orderwise (74/100), Packiyo (74/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).