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NextLabs (nextlabs.io) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands. Among 2237 Marketing & Advertising brands analyzed, NextLabs ranks in the 72nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 82/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 74/100, AI Discoverability 85/100, Brand Authority 25/100.
NextLabs (nextlabs.io) is a Paris-based digital marketing agency founded in 2018, specializing in App Store Optimization (ASO) and data-driven marketing for mobile apps and games. The company positions itself as the number-one digital marketing agency, offering SEO technology that reverse engineers search algorithms, precision keyword optimization, and performance-based paid campaigns designed to lower cost-per-click and cost-per-install while improving app visibility and download rates.
| Brand Name | NextLabs |
|---|---|
| Domain | nextlabs.io |
| Industry | Marketing & Advertising, SaaS |
| Founded | 2018 |
| Headquarters | Paris |
| Main Competitors | Sensor Tower, AppTweak, MobileAction, data.ai (App Annie), Gummicube, Splitmetrics |
Moz Domain Authority 12/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "#1 digital marketing agency offering proven strategies, data-driven marketing, and precision keyword optimization to boost your online visibility and performance." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
NextLabs scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NextLabs has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NextLabs's main competitors include Sensor Tower, AppTweak, MobileAction, data.ai (App Annie), Gummicube. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: NextLabs official site
Popular alternatives to NextLabs include Sensor Tower, AppTweak, MobileAction, data.ai (App Annie), Gummicube. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: NextLabs official site
NextLabs has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 42, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NextLabs official site
NextLabs was founded in 2018. NextLabs operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NextLabs is headquartered in Paris. NextLabs operates in the Marketing & Advertising category.
Sources: Wikidata
NextLabs offers two primary service areas. First, it provides App Store Optimization (ASO) services built on advanced SEO technology that reverse engineers search algorithms and uses precision keyword optimization to improve app visibility. Second, it offers performance-based paid marketing campaigns designed to lower cost-per-click (CPC) and cost-per-install (CPI), with fees tied to demonstrated returns. Both services target mobile app and game developers seeking to improve marketplace performance.
Sources: NextLabs official site
NextLabs and Sensor Tower are competitors in Marketing & Advertising. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: NextLabs official site
NextLabs scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NextLabs official site
NextLabs is a digital marketing agency founded in 2018 and headquartered in Paris. It specializes in App Store Optimization (ASO) and data-driven marketing for mobile apps and games. The company positions itself as the number-one digital marketing agency, focusing on helping mobile app and game developers increase their visibility and downloads in competitive app marketplaces through advanced SEO technology and performance-based paid campaigns.
Sources: NextLabs official site
NextLabs provides data-driven digital marketing services for mobile apps and games. Its core activities include App Store Optimization using SEO technology that reverse engineers search algorithms, precision keyword optimization to boost app visibility, and performance-based paid campaigns aimed at lowering cost-per-click (CPC) and cost-per-install (CPI). The agency's stated mission is to help mobile apps and games succeed in the competitive app marketplace by improving discoverability, downloads, and overall performance metrics.
Sources: NextLabs official site
NextLabs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NextLabs official site
According to the available information, NextLabs serves mobile app developers and game developers who want to boost their app's visibility, increase downloads, and improve overall performance in competitive app marketplaces such as the Apple App Store and Google Play Store. The agency targets developers and businesses that need data-driven marketing strategies, keyword optimization, and paid campaign management to stand out in crowded digital distribution platforms.
Sources: NextLabs official site
NextLabs is known for its App Store Optimization capabilities and data-driven marketing approach tailored to mobile apps and games. The company highlights its advanced SEO technology that reverse engineers search algorithms and its precision keyword optimization strategies. It also distinguishes itself through performance-based paid campaigns that claim to lower CPC and CPI only when measurable returns are achieved, positioning itself as a results-oriented agency in the mobile app marketing space.
Sources: NextLabs official site
Ranked closest to NextLabs: MyUser (73/100), MotionPoint (73/100), NU Media (73/100), OMD (73/100).
A step up - brands to learn from: Writesonic (81/100), Surfer (81/100).
Category leader: Accenture (97/100).