Sustainable archiving for research data
EASY (DANS) (knaw.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Technology brands, Other brands, in the 29th percentile of 5840 Education brands.
EASY, developed by DANS (Data Archiving and Networked Services), is a data repository system used by Dutch academic researchers to deposit, manage, and preserve research data. It has been succeeded by DANS Data Stations, which offer domain-specific, user-friendly repositories with version control, file citation, and flexible institutional login. DANS operates under the Dutch learned society framework, serving researchers in archaeology, social sciences, humanities, life sciences, and physical and technical sciences who require sustainable, long-term data archiving solutions.
| Brand Name | EASY (DANS) |
|---|---|
| Domain | knaw.nl |
| Industry | Education, Technology |
| Founded | 1808 |
| Headquarters | Trippenhuis |
| Main Competitors | Zenodo (78/100), Figshare (80/100), Dryad (80/100), OSF (Open Science Framework) (87/100), Dataverse (79/100), Mendeley Data |
Moz Domain Authority 68/100 vs category average 50 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
EASY (DANS) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide researchers with a sustainable and flexible environment for depositing, managing, and preserving research data." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EASY (DANS)?", Claude could identify the brand as of September 2026. EASY is the online data archiving system run by DANS (Data Archiving and Networked Services), a Dutch institute affiliated with KNAW that helps researchers store, find, and reuse research data long-term. Best known for being the Netherlands' repository system for archiving and sharing research datasets.
When asked "Best brands similar to EASY (DANS)?", Claude would not surface EASY (DANS) as of September 2026. It's a solid, respected institutional repository tool but it's a niche academic data archiving service rather than something people typically compare against mainstream education brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EASY (DANS)'s main competitors in Education: Zenodo (78/100), Figshare (80/100), Dryad (80/100), OSF (Open Science Framework) (87/100), Dataverse (79/100).
Sources: Brand Analyzer scan
EASY (DANS) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 37, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EASY (DANS) official site
EASY (DANS) was founded in 1808. EASY (DANS) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EASY (DANS) is headquartered in Trippenhuis. EASY (DANS) operates in the Education category.
Sources: Wikidata
EASY (DANS) scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: EASY (DANS) official site
EASY (DANS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EASY (DANS) official site
EASY (DANS) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EASY (DANS) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 68/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EASY (DANS) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
72 in September 2026, level with 72 in September 2026.
Ranked closest to EASY (DANS): Just Helicopters (72/100), Jaipur Literature Festival (72/100), Kollegio AI (72/100), La Citadelle de Québec (72/100).
A step up - brands to learn from: YMCA of Greater New York (81/100), Viticus Group (81/100).
Category leader: Canva (97/100).
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