Profumi e cosmetici online
Notino (notino.it) earns a Brand Analyzer score of 71 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands. Among 2261 E-commerce brands analyzed, Notino ranks in the 65th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 76/100, Visual Identity 80/100, Messaging Clarity 100/100, Trust Foundation 47/100, AI Discoverability 83/100, Brand Authority 42/100.
Notino is an e-commerce company founded in 2006, headquartered in Brno, Czech Republic, and owned by Notino Limited. Operating across multiple European markets including Italy via notino.it, it specializes in the online retail of perfumes, cosmetics, and beauty products. The platform offers free shipping on orders over €59, fast delivery, and positions itself as a verified, secure online shopping destination for beauty consumers.
| Brand Name | Notino |
|---|---|
| Domain | notino.it |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2006 |
| Headquarters | Brno |
| Parent Company / Owner | Notino Limited |
| Main Competitors | Douglas (79/100), Sephora (85/100), Feelunique, LOOKFANTASTIC (79/100), Profumo.it, Parfumdreams |
Moz Domain Authority 39/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #55,546 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SPEDIZIONE GRATIS sopra i 59€ | ❤️ Profumi e cosmetici in offerta ✓ Offerte su profumi online ✓ Consegna rapida ✓ Acquisto sicuro ✓ E-shop verificato" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Notino scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Notino has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #55,546 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Notino's main competitors include Douglas (79/100), Sephora (85/100), Feelunique, LOOKFANTASTIC, Profumo.it. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Notino official site
Notino and Sephora are competitors in E-commerce. Brand Analyzer scores Notino at 71/100 and Sephora at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Notino official site
Notino offers perfumes and cosmetics through its online platform. The site describes itself as a destination for beauty products broadly, with a focus on fragrances and cosmetics. Customers can shop these products with free shipping on orders exceeding €59, fast delivery, and secure payment options through its verified e-shop.
Sources: Notino official site
Popular alternatives to Notino include Douglas (79/100), Sephora (85/100), Feelunique, LOOKFANTASTIC, Profumo.it. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Notino official site
Notino is a Czech-origin e-commerce company founded in 2006 and headquartered in Brno, Czech Republic, owned by Notino Limited. It operates online retail platforms across Europe, including notino.it for Italian consumers, specializing in perfumes, cosmetics, and beauty products. It is described as a verified e-shop offering secure online shopping.
Sources: Notino official site
Notino has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 42, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Notino official site
According to the known facts, Notino is described as a verified e-shop that offers secure online shopping. Its site description explicitly highlights 'Acquisto sicuro' (secure purchase) and 'E-shop verificato' (verified e-shop), indicating it has met certain verification standards. It is owned by Notino Limited and has been operating since 2006.
Sources: Notino official site
Notino was founded in 2006. Notino operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Notino is headquartered in Brno. Notino operates in the E-commerce category.
Sources: Wikidata
Notino operates an online retail platform that sells perfumes, cosmetics, and beauty products. It provides fast and secure delivery to customers, including free shipping on orders over €59 in Italy. The platform serves as a destination for consumers seeking a wide selection of beauty and fragrance products purchased conveniently online.
Sources: Notino official site
Notino scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Notino official site
Notino is known for offering a wide selection of perfumes and cosmetics online at competitive prices, with free shipping on orders above €59. It is also recognized as a verified, secure e-shop with fast delivery. In Italy, it positions itself as a trusted online destination for affordable beauty and fragrance products.
Sources: Notino official site
Notino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Notino official site
Notino's target audience consists of Italian consumers who seek perfumes, cosmetics, and beauty products online. These are shoppers who value convenient online purchasing, fast delivery, and secure transactions. The platform appeals to those looking for a wide product selection and competitive pricing in the beauty and fragrance category.
Sources: Notino official site
Notino is owned by or part of Notino Limited. Notino operates in the E-commerce category.
Sources: Wikidata
Ranked closest to Notino: Nostra (71/100), Nirwana.ai (71/100), Oforto (71/100), Ordo (71/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).