Najčitaniji portal u Hrvatskoj
Index.hr (index.hr) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 75th percentile of 13369 Media & Entertainment brands.
Index.hr is a Croatian online newspaper founded in 2002. It positions itself as the most-read news portal in Croatia, offering fast, accurate and independent coverage of politics, economy, crime, health, weather, sports and entertainment. The site describes itself as the only independent news outlet in the country, aiming to deliver current, reliable and comprehensive news to Croatian citizens across all areas of life.
| Brand Name | Index.hr |
|---|---|
| Domain | index.hr |
| Industry | Media & Entertainment |
| Founded | 2002 |
| Main Competitors | 24sata (87/100), Jutarnji list (81/100), Večernji list (87/100), tportal (80/100), Net.hr (85/100), Dnevnik.hr (91/100), N1 Hrvatska (73/100), Slobodna Dalmacija (75/100) |
Moz Domain Authority 76/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,420 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Najčitaniji portal u Hrvatskoj. Pročitajte prijelomne, najnovije i najtočnije vijesti: Hrvatska danas, svijet, politika, zdravlje, crna kronika, novac, vrijeme, sport, zabava. Jedi…" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Index.hr?", Claude could identify the brand as of August 2026. Index.hr is one of Croatia's most popular news portals, covering breaking news, politics, sports, entertainment, and lifestyle content for a broad Croatian-speaking audience. Best known for Being one of the leading and most-visited online news portals in Croatia.
When asked "Best brands similar to Index.hr?", Claude would recommend Index.hr as of August 2026. It's a major, widely recognized Croatian news site that would naturally come up when discussing top media outlets in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Index.hr's main competitors in Media & Entertainment: 24sata (87/100), Jutarnji list (81/100), Večernji list (87/100), tportal (80/100), Net.hr (85/100).
Sources: Brand Analyzer scan
Index.hr has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 60, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Index.hr official site
Index.hr was founded in 2002. Index.hr operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Index.hr scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Index.hr official site
Index.hr can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Index.hr official site
Index.hr is a Croatian online newspaper, founded in 2002, that describes itself as the most-read news portal in Croatia. It publishes news across categories such as politics, economy, crime, health, weather, sports and entertainment, and positions itself as an independent source of information for Croatian citizens.
Sources: Index.hr official site
Index.hr operates as an online news portal that publishes articles covering current events in Croatia and abroad. It reports on politics, the economy, crime ('crna kronika'), health, weather, sports and entertainment, aiming to deliver fast, accurate and independent news coverage to its readers.
Sources: Index.hr official site
Index.hr scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Index.hr has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,420 (Tranco) and a Moz Domain Authority of 76/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Index.hr from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Index.hr: InboxDollars (83/100), Imperia Online (83/100), Jacobs School of Music, Indiana University Bloomington (83/100), India TV (83/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.