The free map of the world
OpenStreetMap (openstreetmap.org) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Technology brands, Non-profit brands. Among 14563 Technology brands analyzed, OpenStreetMap ranks in the 93rd percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 70/100, Digital Presence 94/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 87/100, AI Discoverability 62/100, Brand Authority 66/100.
OpenStreetMap is a collaborative online project, founded in 2004, that creates a free, editable map of the world. Maintained by a global community of volunteer contributors and overseen by the OpenStreetMap Foundation, it provides open geographic data under an open license. The platform serves developers, businesses, researchers, cartographers, and everyday users seeking free, customizable mapping data as an alternative to proprietary commercial mapping services.
| Brand Name | OpenStreetMap |
|---|---|
| Domain | openstreetmap.org |
| Industry | Technology, Non-profit |
| Founded | 2004 |
| Parent Company / Owner | OpenStreetMap Foundation |
| Main Competitors | Google Maps, Mapbox (94/100), HERE Technologies (90/100), TomTom (89/100), Apple Maps (82/100) |
Moz Domain Authority 90/100 vs category average 36 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #650 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
OpenStreetMap appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "OpenStreetMap is a map of the world, created by people like you and free to use under an open license." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
OpenStreetMap scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OpenStreetMap has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (44/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #650 (Tranco) and a Moz Domain Authority of 90/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OpenStreetMap from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is OpenStreetMap?", Claude could identify the brand as of August 2026. OpenStreetMap is a collaborative, editable map of the world built by volunteers who collect and contribute geographic data, similar in spirit to Wikipedia but for maps. It's free to use and its data powers countless apps and services as an open alternative to proprietary mapping Best known for being the crowdsourced, open-license alternative to Google Maps, with data free for anyone to use and edit.
When asked "Best brands similar to OpenStreetMap?", Claude would recommend OpenStreetMap as of August 2026. It's the go-to example of open-source mapping and comes up naturally whenever someone asks about alternatives to commercial map services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OpenStreetMap's main competitors include Google Maps, Mapbox (94/100), HERE Technologies (90/100), TomTom (89/100), Apple Maps (76/100). These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
OpenStreetMap and Mapbox are competitors in Technology. Brand Analyzer scores OpenStreetMap at 88/100 and Mapbox at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to OpenStreetMap include Google Maps, Mapbox (94/100), HERE Technologies (90/100), TomTom (89/100), Apple Maps (76/100). Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
OpenStreetMap is an online collaborative project that creates a free, editable map of the world. Founded in 2004 and overseen by the OpenStreetMap Foundation, it is built by a global community of volunteer contributors who collect and edit geographic data. The resulting map data is distributed under an open license, allowing anyone to use, modify, and share it freely, in contrast to proprietary commercial mapping services.
Sources: OpenStreetMap official site
OpenStreetMap has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 44, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OpenStreetMap official site
OpenStreetMap was founded in 2004. OpenStreetMap operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OpenStreetMap provides a free, editable geographic database and map of the world. It enables volunteer contributors to add, edit, and update map data such as roads, buildings, and points of interest. The resulting open data can be accessed, downloaded, and used by developers, businesses, and researchers to build mapping applications, conduct spatial analysis, or create customized maps under an open license.
Sources: OpenStreetMap official site
OpenStreetMap offers a free, editable map of the world along with an open geographic database that users can access, download, and edit. It provides map data and tools that developers and organizations can integrate into applications, and it supports open contribution through mapping editors that allow volunteers to add or update geographic information.
Sources: OpenStreetMap official site
OpenStreetMap scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: OpenStreetMap official site
OpenStreetMap is known for being a free, community-built alternative to proprietary mapping services like Google Maps. It is recognized for its open license, which allows anyone to use, edit, and redistribute its map data, and for being maintained entirely by a global volunteer community rather than a single corporation.
Sources: OpenStreetMap official site
OpenStreetMap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OpenStreetMap official site
OpenStreetMap is used by developers, businesses, researchers, cartographers, and everyday users who need free, customizable, and open map data. This includes companies building navigation or location-based applications, humanitarian organizations mapping disaster areas, academic researchers conducting geographic studies, and volunteer contributors who help build and maintain the map itself.
Sources: OpenStreetMap official site
OpenStreetMap is owned by or part of OpenStreetMap Foundation. OpenStreetMap operates in the Technology category.
Sources: Wikidata
OpenStreetMap is popular because it offers free, open-license map data that anyone can access, edit, and redistribute without the licensing fees or restrictions of proprietary mapping services. Its community-driven model allows for continuous updates and customization, making it attractive to developers, businesses, and researchers who need flexible, cost-free geographic data for a wide range of applications.
Sources: OpenStreetMap official site
Ranked closest to OpenStreetMap: Onfleet (88/100), OneTrust (88/100), Oracle (88/100), Orion Advisor Solutions (88/100).
A step up - brands to learn from: Zoom (91/100), Zerto (91/100).
Category leader: Accenture (97/100).