Oxylabs Brand Score: 87/100 — Strong Brand tier

High Quality Proxy Service to Gather Data at Scale

Oxylabs (oxylabs.io) earns a Brand Analyzer score of 87 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands. Among 12117 SaaS brands analyzed, Oxylabs ranks in the 98th percentile (category average 69, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 100/100, AI Discoverability 77/100, Brand Authority 51/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 100/100
• Visual Identity — 93/100
• Messaging Clarity — 95/100
• Trust Foundation — 100/100
• AI Discoverability — 77/100
• Brand Authority — 51/100

AI visibility

Oxylabs scores 50/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 43/100

• Wikipedia presence — 0/40
• Wikidata entity — 23/25
• Web popularity (Tranco) — 20/20
• Reddit visibility — 0/15

Trust — 39/100

• Domain Authority — 15/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 0/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 10/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 75/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 10/15
• FAQ presence — 3/15
• Category-relative authority — 15/20
• Category leader signals — 7/10

Peer brands: Accenture (97/100), Constant Contact (97/100), Docker (97/100), OneTrust (97/100), Red Hat (97/100).