派遣の求人・お仕事を探すならパソナ
Pasona (pasona.co.jp) earns a Brand Analyzer score of 57 out of 100, placing it in the Developing tier among Other brands. Among 2809 Other brands analyzed, Pasona ranks in the 21st percentile (category average 64, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 29/100, Visual Identity 73/100, Messaging Clarity 61/100, Trust Foundation 39/100, AI Discoverability 77/100, Brand Authority 54/100.
Pasona (pasona.co.jp) is a Japanese staffing and employment agency operating under Pasona Group, headquartered in Tokyo. Founded in 1989, it specializes in temporary staffing (派遣) with over 50 years of combined group experience in the sector. The service offers daily-updated job listings, employee benefits, career support, and training programs. It targets job seekers in office work and engineering fields, particularly those new to temporary employment.
| Brand Name | Pasona |
|---|---|
| Domain | pasona.co.jp |
| Industry | Other |
| Founded | 1989 |
| Headquarters | Tokyo |
| Parent Company / Owner | Pasona Group |
| Main Competitors | Recruit Staffing, Temp Holdings (Staffmark), Manpower Japan, Adecco Japan, Randstad Japan, Staffservice |
Moz Domain Authority 51/100 vs category average 22 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #144,562 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Pasona has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "派遣で50年以上もの実績と安心のサポート体制！毎日更新されるお仕事情報やどこよりも充実の福利厚生で、あなたがイキイキと働くためのお手伝いをします。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Pasona scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pasona has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (32/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #144,562 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pasona's main competitors include Recruit Staffing, Temp Holdings (Staffmark), Manpower Japan, Adecco Japan, Randstad Japan. These companies compete in the Other space for similar customers, offering comparable products or services.
Sources: Pasona official site
Popular alternatives to Pasona include Recruit Staffing, Temp Holdings (Staffmark), Manpower Japan, Adecco Japan, Randstad Japan. Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.
Sources: Pasona official site
Pasona offers temporary staffing (派遣) services as its core offering, including daily-updated job listings across sectors such as office work and engineering. It also provides career support services, professional training programs, and an employee benefits (福利厚生) package described as highly comprehensive. These services are designed to assist job seekers at various career stages, including those new to temporary employment.
Sources: Pasona official site
Pasona is a Japanese employment and staffing agency operating under Pasona Group, headquartered in Tokyo. It was founded in 1989 and operates via pasona.co.jp. The company is positioned as a well-established, trustworthy temporary staffing service with over 50 years of track record in the Japanese labor market. It focuses on connecting job seekers with employers, particularly in office work and engineering sectors.
Sources: Pasona official site
Pasona has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 32, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pasona official site
Pasona was founded in 1989. Pasona operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pasona is headquartered in Tokyo. Pasona operates in the Other category.
Sources: Wikidata
Pasona provides temporary staffing (派遣) services in Japan. It matches job seekers with employers by offering daily-updated job listings across various fields, including office work and engineering. Beyond job placement, Pasona supports workers through career counseling, training programs, and a comprehensive employee benefits package. Its goal is to help workers find suitable positions and grow professionally while providing reliable support throughout the employment process.
Sources: Pasona official site
Pasona and Recruit Staffing are competitors in Other. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Pasona official site
Pasona scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pasona official site
Pasona's services are primarily used by job seekers in Japan who are looking for temporary (派遣) employment. Its target audience includes individuals new to temporary work, as well as those seeking office work or engineering positions. The platform is designed to accommodate a broad range of workers, with particular emphasis on supporting those who may need guidance navigating the temporary staffing process for the first time.
Sources: Pasona official site
Pasona is known for its extensive track record of over 50 years in the Japanese temporary staffing industry, its daily-updated job listings, and its industry-leading employee benefits and welfare programs. It is also recognized for its strong support system for workers, including career guidance and training, making it a prominent name among temporary staffing agencies in Japan.
Sources: Pasona official site
Based on the available facts, Pasona presents indicators of reliability: it has over 50 years of staffing experience in Japan, operates under the established Pasona Group, and is headquartered in Tokyo. Its long history in the industry and structured support systems - including career counseling and training - suggest it is a well-established organization in the Japanese staffing market. However, no independent third-party ratings or certifications are referenced in the available facts.
Sources: Pasona official site
Pasona can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pasona official site
Pasona is owned by or part of Pasona Group. Pasona operates in the Other category.
Sources: Wikidata
Ranked closest to Pasona: Paraline Tattoo (57/100), online365s (57/100), Phool Seva (57/100), Pokrajac Corporation (57/100).
A step up - brands to learn from: Yammak (71/100), WWIN (71/100).
Category leader: Accenture (97/100).