OmniChannel Performance Platform for CPG Brands
Pēq (peq.ai) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among SaaS brands, Marketing & Advertising brands. Among 12358 SaaS brands analyzed, Pēq ranks in the 71st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 73/100, AI Discoverability 80/100, Brand Authority 31/100.
Pēq (peq.ai) is an OmniChannel Performance Platform designed for CPG and retail brands. It measures incremental lift across retail media, paid media, and in-store activations to identify what is driving sales. The platform tracks incremental ROAS across marketing activations, eliminates guesswork by revealing revenue sources and wasted spend, and converts historical data into actionable forecasts aimed at improving ROI. Pēq is headquartered in Montreal and operates in the SaaS and Marketing & Advertising categories.
| Brand Name | Pēq |
|---|---|
| Domain | peq.ai |
| Industry | SaaS, Marketing & Advertising |
| Founded | 1967 |
| Headquarters | Montreal |
| Main Competitors | NielsenIQ, Numerator, Rockerbox, Northbeam, Triple Whale (73/100) |
Moz Domain Authority 9/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Pēq appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Pēq is the OmniChannel Performance Platform built for CPG and retail brands that need to know what's actually driving sales." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Pēq scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pēq has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 9/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pēq's main competitors include NielsenIQ, Numerator, Rockerbox, Northbeam, Triple Whale (73/100). These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Pēq official site
Pēq and Triple Whale are competitors in SaaS. Brand Analyzer scores Pēq at 73/100 and Triple Whale at 73/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Pēq official site
Popular alternatives to Pēq include NielsenIQ, Numerator, Rockerbox, Northbeam, Triple Whale (73/100). Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Pēq official site
Pēq offers an OmniChannel Performance Platform delivered as a SaaS solution. Its core capabilities include measurement of incremental lift across retail media, paid media, and in-store activations; tracking of incremental ROAS across all marketing activations; identification of revenue sources and wasted spend; and conversion of historical marketing data into actionable forecasts designed to improve ROI for CPG and retail brands.
Sources: Pēq official site
Pēq has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 53, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pēq official site
Pēq was founded in 1967. Pēq operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pēq is headquartered in Montreal. Pēq operates in the SaaS category.
Sources: Wikidata
Pēq measures incremental lift across retail media, paid media, and in-store activations to reveal what is driving sales for CPG and retail brands. It tracks incremental ROAS across all marketing activations, identifies where revenue comes from, and pinpoints where spend is being wasted. Additionally, it converts historical data into actionable forecasts intended to help brands achieve higher ROI and optimize their overall marketing spend.
Sources: Pēq official site
Pēq is an OmniChannel Performance Platform built for CPG and retail brands. It is a SaaS product in the Marketing & Advertising space, headquartered in Montreal. The platform is designed to give brands clarity on what is actually driving their sales by measuring incremental lift and tracking ROAS across multiple marketing channels, including retail media, paid media, and in-store activations.
Sources: Pēq official site
Pēq scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Pēq official site
Pēq is used by CPG (consumer packaged goods) and retail brands that need to understand what is driving their sales and seek to optimize their marketing spend. Specifically, its target audience consists of brands looking to make data-driven decisions across retail media, paid media, and in-store activations, and who want precise analytics to improve their return on investment across all marketing channels.
Sources: Pēq official site
Pēq can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pēq official site
Pēq is known for being an OmniChannel Performance Platform that provides precise analytics for retail and CPG brands. It is specifically recognized for measuring incremental ROAS across all marketing activations - including retail media, paid media, and in-store activations - eliminating guesswork by showing exactly where revenue originates and where marketing spend is wasted. It positions itself as the leading platform in this space for data-driven marketing performance measurement.
Sources: Pēq official site
Ranked closest to Pēq: Peak (73/100), Peachjar (73/100), Percussion Software (73/100), PerfectScale (73/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).