Security Awareness with Impact
Phished (phished.io) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Phished ranks in the 76th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 92/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 74/100, AI Discoverability 73/100, Brand Authority 32/100.
Phished (phished.io) is a SaaS-based security awareness training platform designed to help businesses reduce cybersecurity risk stemming from human error. It positions itself as an automated, holistic solution that addresses gaps in traditional security awareness programs. Phished reports being trusted by 6,000 companies and 250 partners, primarily targeting organizations in North America and Europe. Its stated goal is achieving a zero-incident rate by reducing reliance on spam filters and improving employee behavior.
| Brand Name | Phished |
|---|---|
| Domain | phished.io |
| Industry | SaaS, Technology |
| Main Competitors | KnowBe4, Proofpoint Security Awareness Training, Cofense, Mimecast, Hoxhunt (80/100), Terranova Security |
Moz Domain Authority 29/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #241,022 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Phished appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Phished" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Phished scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Phished has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (23/100). It benefits from a global traffic rank of #241,022 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 29/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Phished's main competitors include KnowBe4, Proofpoint Security Awareness Training, Cofense, Mimecast, Hoxhunt (80/100). These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Phished official site
Phished and Hoxhunt are competitors in SaaS. Brand Analyzer scores Phished at 74/100 and Hoxhunt at 80/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Phished official site
Popular alternatives to Phished include KnowBe4, Proofpoint Security Awareness Training, Cofense, Mimecast, Hoxhunt (80/100). Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Phished official site
Phished has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 36, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Phished official site
Phished is a SaaS technology platform specializing in automated security awareness training. It operates under the domain phished.io and is positioned as a leading solution in its category, reporting adoption by 6,000 companies and 250 partners. The platform is designed to help businesses in North America and Europe mitigate cybersecurity risks that originate from human error, complementing or replacing unreliable spam filters with structured employee training programs.
Sources: Phished official site
Phished delivers holistic, automated security awareness training to businesses. Its core function is to close the human-error gap that attackers exploit to gain access to company data. By automating training processes, Phished aims to address weaknesses in traditional security awareness programs and reduce dependence on spam filters. The platform targets a zero-incident rate by systematically improving how employees recognize and respond to phishing attempts and other cybersecurity threats.
Sources: Phished official site
Phished scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Phished official site
Phished can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Phished official site
Based on available information, Phished offers an automated security awareness training platform delivered as a SaaS solution. The platform is designed to holistically train employees to recognize and avoid cybersecurity threats, particularly those exploiting human error such as phishing attacks. It is positioned as an improvement over traditional security awareness programs and spam filters. Specific individual product names, modules, or pricing tiers are not detailed in the available facts.
Sources: Phished official site
Phished is known for being an automated security awareness training platform that takes a holistic approach to reducing human-related cybersecurity risk. It is particularly recognized for its goal of achieving a zero-incident rate and for closing gaps that exist in conventional security awareness programs. The platform is also noted for its scale, being trusted by 6,000 companies and 250 partners across North America and Europe.
Sources: Phished official site
Phished primarily targets businesses in North America and Europe that want to prevent cybersecurity incidents through structured employee training. Its stated customer base includes 6,000 companies and 250 partners. The platform is suited for organizations of varying sizes that recognize human error as a significant vulnerability in their cybersecurity posture and are seeking an automated, scalable solution to address that risk.
Sources: Phished official site
Phished is described as popular due to its automated and holistic approach to security awareness training, which addresses shortcomings in traditional programs. Businesses seeking to prevent data breaches caused by human error are drawn to its promise of a zero-incident rate. Its reported reach of 6,000 companies and 250 partners, primarily in North America and Europe, suggests meaningful adoption among organizations looking for scalable cybersecurity training solutions.
Sources: Phished official site
Ranked closest to Phished: phew (74/100), Petrosoft (74/100), Pitchly (74/100), Pixalate (74/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).