Discover the world's plant diversity
Plants of the World Online (Kew Science) (kew.org) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, Other brands, in the 10th percentile of 19580 Education brands.
Plants of the World Online (POWO) is an online scientific database produced by the Royal Botanic Gardens, Kew. It provides authoritative, freely accessible information on the world's plants and fungi, including taxonomy, nomenclature, and global distribution data. The resource is designed to support scientific research and conservation efforts, serving botanists, researchers, educators, and plant enthusiasts. POWO is positioned as a comprehensive, scientifically curated reference not easily replicated elsewhere, backed by the institutional authority of Kew.
| Brand Name | Plants of the World Online (Kew Science) |
|---|---|
| Domain | kew.org |
| Industry | Education, Non-profit |
| Headquarters | Richmond upon Thames, London, United Kingdom |
| Parent Company / Owner | Royal Botanic Gardens, Kew |
| Main Competitors | Tropicos (77/100), World Flora Online (61/100), GBIF (Global Biodiversity Information Facility) (89/100), iNaturalist (88/100), The Plant List, International Plant Names Index (IPNI), USDA PLANTS Database |
Moz Domain Authority 79/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide authoritative, freely accessible information on the world's plants and fungi to support science and conservation." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Royal Botanic Gardens, Kew?", Claude could identify the brand as of August 2026. Royal Botanic Gardens, Kew is a world-famous botanical research and conservation institution in London, encompassing Kew Gardens and Wakehurst, dedicated to plant and fungal science, biodiversity conservation, and public education. It maintains one of the largest and most diverse Best known for Its historic botanical gardens in London and global plant conservation and research work, including the Millennium Seed Bank.
When asked "Best brands similar to Royal Botanic Gardens, Kew?", Claude would recommend Plants of the World Online (Kew Science) as of August 2026. It's one of the most prestigious and scientifically significant botanical institutions in the world, so it would naturally come up alongside other leading botanical gardens or conservation nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Plants of the World Online (Kew Science)'s main competitors in Education: Tropicos (77/100), World Flora Online (61/100), GBIF (Global Biodiversity Information Facility) (89/100), iNaturalist (88/100).
Sources: Brand Analyzer scan
Plants of the World Online (POWO) is a free, authoritative online database of the world's plants and fungi, produced and maintained by the Royal Botanic Gardens, Kew. It compiles taxonomic, nomenclatural, and distribution data for plant species worldwide, serving as a scientific reference resource.
Sources: Plants of the World Online (Kew Science) official site
Plants of the World Online (Kew Science) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 37, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Plants of the World Online (Kew Science) official site
Yes, POWO is considered a trustworthy resource because it is produced and curated by the Royal Botanic Gardens, Kew, a leading scientific institution in botanical research. Its data is scientifically vetted and intended to support research and conservation, lending it credibility among botanists and researchers.
Sources: Plants of the World Online (Kew Science) official site
Plants of the World Online (Kew Science) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Plants of the World Online (Kew Science) official site
POWO offers a free online database providing taxonomic classification, nomenclature, and global distribution information for plant and fungal species. It functions as a searchable scientific reference tool rather than a commercial product or physical service.
Sources: Plants of the World Online (Kew Science) official site
Plants of the World Online (Kew Science) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Plants of the World Online (Kew Science) official site
POWO is used by botanists, scientific researchers, students, conservationists, and plant enthusiasts who need reliable, authoritative data on plant taxonomy, nomenclature, and distribution for research, education, or conservation purposes.
Sources: Plants of the World Online (Kew Science) official site
POWO is known for being a comprehensive, authoritative digital reference for global plant taxonomy and distribution, backed by the scientific reputation of the Royal Botanic Gardens, Kew. It is widely used as a trusted source for verifying plant names and classifications.
Sources: Plants of the World Online (Kew Science) official site
POWO is valued by its target audience because it offers free, authoritative, and comprehensive taxonomic and distribution data on plants and fungi that is difficult to find consolidated elsewhere. Its backing by the Royal Botanic Gardens, Kew gives it scientific credibility and trust among researchers and educators.
Sources: Plants of the World Online (Kew Science) official site
Plants of the World Online (Kew Science) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Plants of the World Online (Kew Science) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 79/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Plants of the World Online (Kew Science) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
64 in October 2026, down from 79 in August 2026.
Ranked closest to Plants of the World Online (Kew Science): Junior Roller Derby Association (JRDA) (64/100), Jones School Supply (64/100), Kirkegaard (64/100), Kloster Benediktbeuern (64/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.