CRM i AML softver za agencije nekretnina
REAA (programzanekretnine.com) earns a Brand Analyzer score of 60 out of 100, placing it in the Developing tier among Real Estate brands, SaaS brands. Among 1031 Real Estate brands analyzed, REAA ranks in the 22nd percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 56/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 28/100, AI Discoverability 82/100, Brand Authority 29/100.
REAA (programzanekretnine.com) is a Serbian SaaS platform founded in 2009, offering CRM and AML/SPN compliance software specifically for real estate agencies in Serbia. The platform enables agents to manage property listings, track clients, meet regulatory compliance requirements, and automatically publish listings to a central portal. Used by over 50 agencies since 2010, REAA starts at €60 per month and positions itself as an all-in-one operational and compliance solution for the Serbian real estate market.
| Brand Name | REAA |
|---|---|
| Domain | programzanekretnine.com |
| Industry | Real Estate, SaaS |
| Founded | 2009 |
| Main Competitors | Domus, Rentlio, Agrivi, Propertybase, Realhub |
Moz Domain Authority 7/100 vs category average 28 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
REAA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CRM + AML softver za agencije za nekretnine u Srbiji. Agenti rade brže, vlasnici imaju kontrolu, nekretnine vidljive na centralnom portalu. Od 60€/mes." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
REAA scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REAA has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 7/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REAA offers a single integrated SaaS platform that includes: a CRM system for managing real estate clients and leads; property listing management tools; AML (Anti-Money Laundering) and SPN compliance modules to meet Serbian regulatory requirements; performance tracking features for agents and agency owners; and automatic publishing of property listings to a central real estate portal. The platform is subscription-based, starting at €60 per month.
Sources: REAA official site
REAA's main competitors include Domus, Rentlio, Agrivi, Propertybase, Realhub. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: REAA official site
REAA (programzanekretnine.com) is a SaaS-based CRM and AML/SPN compliance platform founded in 2009, designed specifically for real estate agencies operating in Serbia. It provides an integrated system that covers property listing management, client relationship tracking, regulatory compliance (AML/SPN), and automatic publishing of listings to a central portal. The platform has been in active use since 2010 and is adopted by over 50 agencies, with pricing starting at €60 per month.
Sources: REAA official site
Popular alternatives to REAA include Domus, Rentlio, Agrivi, Propertybase, Realhub. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: REAA official site
REAA provides real estate agencies in Serbia with a unified software platform that combines CRM functionality, AML (Anti-Money Laundering) and SPN compliance tools, property listing management, client tracking, and automatic publishing of property listings to a central portal. It enables agents to work more efficiently, gives agency owners oversight and control over operations, and ensures that agencies meet Serbian regulatory requirements. The platform is delivered as a subscription-based SaaS product starting at €60 per month.
Sources: REAA official site
REAA has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 41, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REAA official site
REAA was founded in 2009. REAA operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
REAA and Domus are competitors in Real Estate. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: REAA official site
REAA is used by real estate agencies in Serbia, specifically targeting both agency owners who need operational oversight and control, and real estate agents who manage daily tasks such as listing properties and tracking clients. The platform is designed for agencies that must also comply with Serbian AML/SPN regulatory requirements. Over 50 agencies have used the platform since its launch in 2010, indicating adoption across small to mid-sized real estate businesses in Serbia.
Sources: REAA official site
REAA scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: REAA official site
REAA is known for being a combined CRM and AML/SPN compliance software solution tailored to real estate agencies in Serbia. It is particularly noted for integrating operational tools - such as property and client management - with regulatory compliance features in a single platform. It has been on the market since 2010 and is used by over 50 agencies, making it one of the established software solutions in the Serbian real estate software segment.
Sources: REAA official site
REAA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REAA official site
REAA is popular among Serbian real estate agencies because it addresses both operational and regulatory needs in one platform, reducing the need for multiple separate tools. Its combination of CRM, AML/SPN compliance, and automatic portal publishing streamlines daily agency work. The accessible entry price of €60 per month makes it viable for smaller agencies. Having been in use since 2010 and adopted by over 50 agencies, it has built a track record within the Serbian real estate software market.
Sources: REAA official site
Ranked closest to REAA: Maven Facilities (60/100), LINK Business (60/100), Property Ladder (60/100), Sinha's Real Estate (60/100).
A step up - brands to learn from: WLTH (71/100), Vend Park (71/100).
Category leader: Redfin (94/100).