Найбільший маркетплейс України
Prom (prom.ua) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Marketing & Advertising brands, in the 94th percentile of 7307 E-commerce brands.
Prom (prom.ua) is Ukraine's largest online marketplace, offering more than 100 million products from tens of thousands of entrepreneurs across the country. It connects buyers and sellers, aiming to provide the best prices among Ukrainian marketplaces. The platform covers a broad range of goods, from everyday items like toothbrushes to garden equipment such as cultivators. Prom serves both individual shoppers seeking variety and value, and businesses looking to sell online nationwide.
| Brand Name | Prom |
|---|---|
| Domain | prom.ua |
| Industry | E-commerce, Marketing & Advertising |
| Main Competitors | Rozetka (83/100), OLX (90/100), Allo (83/100), Epicentr K (81/100), Kasta (82/100) |
Moz Domain Authority 72/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,240 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Prom appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Prom - найбільший маркетплейс України, де продаються понад 100 млн товарів від десятків тисяч підприємців з усієї країни. На Промі можна знайти все, що потрібно, за найкращою ціною…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is UK-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Prom?", Claude could identify the brand as of August 2026. Prom.ua is one of Ukraine's largest online marketplaces, connecting thousands of third-party sellers with buyers across categories like electronics, clothing, home goods, and more. It's operated by EVO company, which also runs other e-commerce platforms in Ukraine. Best known for Being one of Ukraine's biggest multi-category online marketplaces.
When asked "Best brands similar to Prom?", Claude would recommend Prom as of August 2026. It's a major, well-established marketplace in Ukraine, so I'd mention it if someone asked about leading Ukrainian e-commerce platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Prom's main competitors in E-commerce: Rozetka (83/100), OLX (90/100), Allo (83/100), Epicentr K (81/100), Kasta (82/100).
Sources: Brand Analyzer scan
Prom offers a marketplace platform featuring more than 100 million products across diverse categories, ranging from everyday household items like toothbrushes to specialized equipment such as garden cultivators. It connects individual sellers and businesses with buyers nationwide, providing tools for online selling as well as a shopping platform for consumers.
Sources: Prom official site
Prom (prom.ua) is the largest online marketplace in Ukraine, connecting buyers with sellers from across the country. It hosts over 100 million products listed by tens of thousands of entrepreneurs, offering a wide range of goods from everyday items to gardening equipment.
Sources: Prom official site
Prom has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 63, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Prom official site
Prom operates as an e-commerce marketplace platform that allows entrepreneurs and businesses across Ukraine to list and sell their products online, while providing shoppers with access to a vast catalog of over 100 million items at competitive prices.
Sources: Prom official site
Prom scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Prom official site
Prom is known for being Ukraine's largest marketplace, offering an extensive selection of over 100 million products from tens of thousands of Ukrainian entrepreneurs, and for providing some of the lowest prices among domestic marketplaces.
Sources: Prom official site
Prom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Prom official site
Prom is used by two main groups: shoppers across Ukraine looking for a wide variety of products at competitive prices, and entrepreneurs and businesses that want to sell their goods online to customers throughout the country.
Sources: Prom official site
Prom is popular because it offers an extremely wide selection-over 100 million products-from tens of thousands of Ukrainian entrepreneurs, combined with competitive pricing described as the lowest among Ukrainian marketplaces. This breadth of choice and affordability, along with convenient and secure shopping, makes it attractive to a large customer base across the country.
Sources: Prom official site
Prom scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Prom has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #5,240 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Prom from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Prom: Pottery Barn (89/100), Poosh (89/100), Punchbowl (89/100), Raleigh (89/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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