Protecting and Serving Utah Communities
Department of Public Safety (utah.gov) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 75th percentile of 20493 Government brands.
The Department of Public Safety is a U.S. state government agency focused on protecting residents and visitors through law enforcement, public safety services, and victim support. It provides public access to resources such as offender registries, accident reports, victim assistance programs, and drug interdiction efforts. The agency serves as the official state authority for public safety, aiming to ensure community safety and transparency for the public, crime victims, and law enforcement partners.
| Brand Name | Department of Public Safety |
|---|---|
| Domain | utah.gov |
| Industry | Government |
| Parent Company / Owner | State of Ohio |
| Main Competitors | Texas Department of Public Safety, California Highway Patrol, Florida Department of Law Enforcement, Colorado Department of Public Safety, Arizona Department of Public Safety (71/100) |
Department of Public Safety has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To protect the lives and property of the people of Utah through public safety services, law enforcement, and victim support." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Utah Division of Wildlife Resources?", Claude could identify the brand as of September 2026. The Utah Division of Wildlife Resources (DWR) is a state government agency responsible for managing and protecting Utah's fish and wildlife populations, including issuing hunting and fishing licenses, conducting conservation programs, and overseeing wildlife habitat management. Best known for Managing hunting, fishing, and wildlife conservation programs in Utah, including permit and license issuance.
When asked "Best brands similar to Utah Division of Wildlife Resources?", Claude would recommend Department of Public Safety as of September 2026. If someone is asking about state wildlife agencies or hunting/fishing resources in Utah, DWR is the definitive official source and would naturally come up.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Department of Public Safety has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 4, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Department of Public Safety scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Department of Public Safety can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Department of Public Safety is owned by or part of State of Ohio. Department of Public Safety operates in the Government category.
Sources: Wikidata
Department of Public Safety scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Department of Public Safety has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Department of Public Safety from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
77 in November 2026, up from 75 in September 2026.
Ranked closest to Department of Public Safety: U.S. Naval War College (74/100), US Ignite (74/100), Union des Villes et Communes de Wallonie (74/100), Vacall (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.