電子書籍をスマホ、タブレットで
楽天Kobo (rakuten.co.jp) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 34th percentile of 14381 Media & Entertainment brands.
楽天Kobo is a baseball stadium in Sendai, Japan. It was founded in 1950. 誰もがいつでもどこでも好きな本を電子書籍で楽しめる環境を提供する。.
| Brand Name | 楽天Kobo |
|---|---|
| Domain | rakuten.co.jp |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1950 |
| Parent Company / Owner | Miyagi Prefecture |
| Main Competitors | Amazon Kindle (88/100), Apple Books (84/100), BookLive (79/100), honto (72/100), ebookjapan, DMMブックス (83/100), LINEマンガ |
Moz Domain Authority 93/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
楽天Kobo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "��ŷKobo�ʤ顢�Żҽ��Ҥ�̡�衦���⡦��Υ١�BL������ӥ��ͥ����ޥۡ����֥�åȡ��ѥ�������ɤ�롪�����˳�ŷ�ݥ���Ȥ����ޤ롦�Ȥ��롪̵����ɤߤ䤪���ʥ����ݥ��롢�����ڡ����»��桪" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, React.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 楽天市場 (Rakuten Ichiba)?", Claude could identify the brand as of August 2026. Rakuten Ichiba is Japan's largest online shopping mall, operated by Rakuten Group, where third-party merchants set up virtual storefronts to sell everything from electronics to food and fashion. It's known for its point-based loyalty program (Rakuten Super Points) and its distinc Best known for Being Japan's biggest online marketplace with its Rakuten Super Points loyalty ecosystem.
When asked "Best brands similar to 楽天市場 (Rakuten Ichiba)?", Claude would recommend 楽天Kobo as of August 2026. It's a dominant player in Japanese e-commerce and a natural comparison point alongside Amazon Japan and Yahoo Shopping when discussing top online marketplaces in Japan.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
楽天Kobo's main competitors in Media & Entertainment: Amazon Kindle (88/100), Apple Books (84/100), BookLive (79/100), honto (72/100), DMMブックス (83/100).
Sources: Brand Analyzer scan
楽天Kobo has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 楽天Kobo official site
楽天Kobo was founded in 1950. 楽天Kobo operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
楽天Kobo scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 楽天Kobo official site
楽天Kobo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 楽天Kobo official site
楽天Koboは電子書籍の販売・配信サービスを提供しています。取り扱いジャンルには漫画、小説、雑誌、BL(ボーイズラブ)などが含まれ、スマートフォン、タブレット、パソコンなど複数のデバイスに対応した専用アプリやブラウザを通じて読書ができます。また、購入に応じて楽天ポイントが貯まり、貯めたポイントを書籍購入に利用することも可能です。
Sources: 楽天Kobo official site
楽天Kobo is owned by or part of Miyagi Prefecture. 楽天Kobo operates in the Media & Entertainment category.
Sources: Wikidata
楽天Kobo scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
楽天Kobo has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 楽天Kobo from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in September 2026, down from 91 in August 2026.
Ranked closest to 楽天Kobo: Rainmaker (74/100), radsport-news.com (74/100), Rask Media (74/100), The Rat Pack Is Back (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.