Reality.iDNES.cz Brand Score: 83/100 - Strong Brand tier

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Reality.iDNES.cz (idnes.cz) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Media & Entertainment brands, in the 91st percentile of 12189 Real Estate brands.

AI Snapshot

Reality.iDNES.cz is a Czech online real estate portal operated under the iDNES.cz news brand, owned by MAFRA. Founded in 1998 and headquartered in Prague 5, it provides a database of current listings for apartments, houses, and land across the Czech Republic, helping users buy, sell, or rent properties. It leverages the credibility of the broader iDNES.cz media platform to connect buyers, sellers, and landlords in one accessible online marketplace.

Key facts about Reality.iDNES.cz

Brand Name	Reality.iDNES.cz
Domain	idnes.cz
Industry	Real Estate, Media & Entertainment
Founded	1998
Headquarters	Prague 5
Parent Company / Owner	MAFRA
Main Competitors	Sreality.cz (80/100), Reality.cz (72/100), Bezrealitky.cz (79/100), Realcity.cz (71/100), Reality Mix (74/100), Century 21 Czech Republic (76/100), RE/MAX Czech Republic (76/100)

Evidence

Moz Domain Authority 92/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Reality.iDNES.cz has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Pomáhat lidem najít a prodat nemovitosti po celé České republice prostřednictvím přehledné online nabídky." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is CS-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Reality.iDNES.cz?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is iDNES.cz?", Claude could identify the brand as of September 2026. iDNES.cz is one of the largest and most popular news and information websites in the Czech Republic, run by MAFRA (part of the Agrofert group), covering breaking news, politics, sports, business, and lifestyle content. Best known for Being one of the most visited Czech-language news portals, associated with the newspaper MF DNES.

When asked "Best brands similar to iDNES.cz?", Claude would recommend Reality.iDNES.cz as of September 2026. If someone asked about major Czech media or news websites, iDNES.cz would naturally come up as one of the top players.

People Also Ask About Reality.iDNES.cz

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Reality.iDNES.cz's main competitors?

Reality.iDNES.cz's main competitors in Real Estate: Sreality.cz (80/100), Reality.cz (72/100), Bezrealitky.cz (79/100), Realcity.cz (71/100), Reality Mix (74/100).

Sources: Brand Analyzer scan

What products or services does Reality.iDNES.cz offer?

Reality.iDNES.cz offers an online directory of real estate listings, including apartments, houses, and land, available for sale or rent across the Czech Republic, allowing users to browse and search available properties.

Sources: Reality.iDNES.cz official site

What is Reality.iDNES.cz?

Reality.iDNES.cz is a Czech online real estate portal that forms part of the iDNES.cz news website, owned by the media company MAFRA. It serves as a digital marketplace for property listings across the Czech Republic.

Sources: Reality.iDNES.cz official site

How visible is Reality.iDNES.cz in AI search?

Reality.iDNES.cz has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Reality.iDNES.cz official site

When was Reality.iDNES.cz founded?

Reality.iDNES.cz was founded in 1998. Reality.iDNES.cz operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Reality.iDNES.cz headquartered?

Reality.iDNES.cz is headquartered in Prague 5. Reality.iDNES.cz operates in the Real Estate category.

Sources: Wikidata

What does Reality.iDNES.cz do?

Reality.iDNES.cz helps people find, buy, sell, or rent real estate throughout the Czech Republic by providing an organized online database of listings for apartments, houses, and land, presented under the trusted iDNES.cz media brand.

Sources: Reality.iDNES.cz official site

Does ChatGPT recommend Reality.iDNES.cz?

Reality.iDNES.cz scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Reality.iDNES.cz official site

How can Reality.iDNES.cz improve its AI discoverability?

Reality.iDNES.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Reality.iDNES.cz official site

What is Reality.iDNES.cz known for?

It is known for offering a large, regularly updated database of real estate listings-including apartments, houses, and land-across the entire Czech Republic, integrated within the well-known iDNES.cz news platform.

Sources: Reality.iDNES.cz official site

Who owns Reality.iDNES.cz?

Reality.iDNES.cz is owned by or part of MAFRA. Reality.iDNES.cz operates in the Real Estate category.

Sources: Wikidata

Who uses Reality.iDNES.cz?

The platform is used by individuals in the Czech Republic who are looking to buy, sell, or rent residential or land properties, including apartments, houses, and plots of land.

Sources: Reality.iDNES.cz official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

Reality.iDNES.cz scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Reality.iDNES.cz has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 92/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reality.iDNES.cz from memory (September 2026) - a sign these signals are paying off.

Visibility - 57/100

• Wikipedia presence - 40/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 44/100

• Domain Authority - 30/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 63/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 20/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 77/100
• Digital Presence - 94/100
• Visual Identity - 97/100
• Messaging Clarity - 100/100
• Trust Foundation - 77/100
• AI Discoverability - 42/100
• Brand Authority - 66/100

Score over time

83 in October 2026, down from 85 in September 2026.

Peer brands

Ranked closest to Reality.iDNES.cz: Indianapolis Business Journal (IBJ) (83/100), Hubble (83/100), IDX Broker (83/100), Iguatemi (83/100).

A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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