Leader in Pest Control
Rollins, Inc. (rollins.com) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Other brands. Among 2809 Other brands analyzed, Rollins, Inc. ranks in the 92nd percentile (category average 64, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 76/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 67/100, AI Discoverability 55/100, Brand Authority 59/100.
Rollins, Inc. is a pest and wildlife control company founded in 1885 and headquartered in Winter Park. It delivers pest, termite, and wildlife control services to residential and commercial customers across 71 countries through a family of brands. The company positions itself as a global leader in pest control, emphasizing a legacy of trust, care, and service spanning multiple generations.
| Brand Name | Rollins, Inc. |
|---|---|
| Domain | rollins.com |
| Industry | Other |
| Founded | 1885 |
| Headquarters | Winter Park |
| Main Competitors | Rentokil, Terminix, Orkin (84/100), Anticimex, Ecolab Pest Elimination (75/100), Arrow Exterminators (70/100) |
Moz Domain Authority 45/100 vs category average 22 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #145,171 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Rollins, Inc. has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Protect homes, families, and businesses from pests and wildlife worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Rollins, Inc. scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Rollins, Inc. has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #145,171 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Rollins, Inc.'s main competitors include Rentokil, Terminix, Orkin (84/100), Anticimex, Ecolab Pest Elimination (75/100). These companies compete in the Other space for similar customers, offering comparable products or services.
Sources: Rollins, Inc. official site
Rollins, Inc. and Orkin are competitors in Other. Brand Analyzer scores Rollins, Inc. at 75/100 and Orkin at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Rollins, Inc. official site
Rollins, Inc. offers pest control, termite control, and wildlife control services. These services are delivered to both residential and commercial customers through a family of brands operating in 71 countries. The company's mission centers on protecting homes, families, and businesses from pests and wildlife, encompassing the full spectrum of pest management solutions.
Sources: Rollins, Inc. official site
Popular alternatives to Rollins, Inc. include Rentokil, Terminix, Orkin (84/100), Anticimex, Ecolab Pest Elimination (75/100). Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.
Sources: Rollins, Inc. official site
Rollins, Inc. has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Rollins, Inc. official site
Rollins, Inc. was founded in 1885. Rollins, Inc. operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Rollins, Inc. is headquartered in Winter Park. Rollins, Inc. operates in the Other category.
Sources: Wikidata
Rollins, Inc. delivers essential pest, termite, and wildlife control services to residential and commercial customers worldwide. Operating across 71 countries through a family of brands united by a shared purpose, the company provides solutions designed to protect homes, families, and businesses from pest infestations and wildlife intrusions.
Sources: Rollins, Inc. official site
Rollins, Inc. is a global pest and wildlife control company founded in 1885 and headquartered in Winter Park. It operates as the global leader in pest control through a family of brands, serving customers in 71 countries. The company focuses on protecting homes, families, and businesses from pests and wildlife, and has built a legacy described as spanning multiple generations.
Sources: Rollins, Inc. official site
Rollins, Inc. scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Rollins, Inc. official site
Rollins, Inc. serves two primary customer segments: residential customers seeking to protect their homes and families from pests and wildlife, and commercial customers requiring pest and wildlife control solutions for their businesses. The company's services are available across 71 countries, suggesting a broad and diverse global customer base.
Sources: Rollins, Inc. official site
Rollins, Inc. is known for being a global leader in pest control, operating through a family of trusted brands. The company is recognized for its long-standing legacy of trust, care, and service that spans generations, as well as its broad international reach covering 71 countries and its comprehensive pest, termite, and wildlife control offerings.
Sources: Rollins, Inc. official site
Rollins, Inc. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Rollins, Inc. official site
Rollins, Inc. is described as a global leader in pest control, serving residential and commercial customers across 71 countries. Its popularity is attributed to its broad geographic reach, a multi-brand family strategy, and a long operational history dating back to 1885. The company's focus on essential services - pest, termite, and wildlife control - addresses a consistent and widespread consumer need.
Sources: Rollins, Inc. official site
Ranked closest to Rollins, Inc.: ReverseLookup (75/100), Powered by People (75/100), Safety Insurance (75/100), SeeTree (75/100).
A step up - brands to learn from: WolfVision (81/100), UniFirst (81/100).
Category leader: Accenture (97/100).