Roof.link Brand Score: 68/100 - Developing tier

Secure link protection service

Roof.link (roof.link) earns a Brand Analyzer score of 68 out of 100, placing it in the Developing tier among Technology brands, SaaS brands. Among 9683 Technology brands analyzed, Roof.link ranks in the 45th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 86/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 28/100, Brand Authority 28/100.

AI Snapshot

Roof.link is a technology and SaaS company that provides secure link checking and protection services. It offers browser security verification designed to protect users from malicious links and phishing attempts. The service is positioned as a security-focused link verification tool aimed at internet users who seek protection against online threats. Specific founding dates, leadership, and headquarters details are not publicly documented in available sources.

Key facts about Roof.link
Brand NameRoof.link
Domainroof.link
IndustryTechnology, SaaS
Main CompetitorsGoogle Safe Browsing, VirusTotal, Bitly (97/100), URLScan.io, PhishTank

Evidence

Moz Domain Authority 9/100 vs category average 29 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #274,440 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Roof.link provides secure link checking and protection services." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Roof.link scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Roof.link has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (34/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #274,440 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 9/100 and thin schema.org structured data.

Visibility - 22/100

Trust - 14/100

Recommendation likelihood - 34/100

People Also Ask About Roof.link

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Recommendations

Peer brands

Ranked closest to Roof.link: Rochester Software Associates (68/100), Rocksensor (68/100), Piper (68/100), RUNO (68/100).

A step up - brands to learn from: Zocket (71/100), Zircuit (71/100).

Category leader: Accenture (97/100).