The world's leading archive of public opinion data
Roper Center for Public Opinion Research (cornell.edu) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Media & Entertainment brands, Non-profit brands, in the 33rd percentile of 23799 Education brands.
The Roper Center for Public Opinion Research is an academic archive founded in 1947 and based in Ithaca, New York, affiliated with Cornell University. It preserves and provides access to public opinion survey data, including exit polls dating back to 1972 and presidential approval tracking. As the first and largest social science data archive of its kind, it serves scholars, policymakers, journalists, students, and institutions seeking historical and contemporary polling data for research and policy analysis.
| Brand Name | Roper Center for Public Opinion Research |
|---|---|
| Domain | cornell.edu |
| Industry | Education, Media & Entertainment |
| Founded | 1947 |
| Headquarters | Ithaca |
| Parent Company / Owner | Cornell University |
| Main Competitors | ICPSR, Pew Research Center (87/100), Gallup (94/100), NORC at the University of Chicago (84/100), GESIS Leibniz Institute for the Social Sciences (82/100) |
Moz Domain Authority 93/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Roper Center for Public Opinion Research appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To preserve and provide access to public opinion data so scholars, policymakers, and the public can make informed and responsible use of survey research." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Legal Information Institute (LII)?", Claude could identify the brand as of August 2026. The Legal Information Institute is a nonprofit research and publishing arm of Cornell Law School that provides free public access to US legal materials such as the US Code, Code of Federal Regulations, Supreme Court opinions, and the Uniform Commercial Code. It was one of the ear Best known for Providing free, easy-to-navigate online access to US laws, court opinions, and legal codes via law.cornell.edu.
When asked "Best brands similar to Legal Information Institute (LII)?", Claude would recommend Roper Center for Public Opinion Research as of August 2026. It's a go-to free alternative to paid legal research platforms like Westlaw or LexisNexis, especially for quick lookups of statutes and case law.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Roper Center for Public Opinion Research's main competitors in Education: Pew Research Center (87/100), Gallup (94/100), NORC at the University of Chicago (84/100), GESIS Leibniz Institute for the Social Sciences (82/100).
Sources: Brand Analyzer scan
The Roper Center for Public Opinion Research is an academic data archive, founded in 1947 and headquartered in Ithaca, New York, affiliated with Cornell University. It is described as the first and largest social science data archive, dedicated to preserving and providing access to public opinion survey data for research and policy use.
Sources: Roper Center for Public Opinion Research official site
Roper Center for Public Opinion Research has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 44, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Roper Center for Public Opinion Research official site
Roper Center for Public Opinion Research was founded in 1947. Roper Center for Public Opinion Research operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Roper Center for Public Opinion Research is headquartered in Ithaca. Roper Center for Public Opinion Research operates in the Education category.
Sources: Wikidata
The Roper Center offers access to an archive of public opinion survey data, including historical exit polls dating back to 1972 and presidential approval tracking data. It functions as a data repository service for researchers, policymakers, and institutions studying public opinion trends.
Sources: Roper Center for Public Opinion Research official site
Roper Center for Public Opinion Research scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Roper Center for Public Opinion Research official site
Roper Center for Public Opinion Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Roper Center for Public Opinion Research official site
The Roper Center is used by academic researchers, scholars, policymakers, journalists, students, and institutions that require historical or contemporary public opinion and polling data for research, policy analysis, or reporting.
Sources: Roper Center for Public Opinion Research official site
The Roper Center is valued among researchers and policymakers because it offers unparalleled historical depth and breadth of public opinion data, including exit polls dating back to 1972 and comprehensive presidential approval tracking, making it a unique resource for longitudinal polling analysis.
Sources: Roper Center for Public Opinion Research official site
Roper Center for Public Opinion Research scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Roper Center for Public Opinion Research has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Roper Center for Public Opinion Research from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
72 in October 2026, down from 81 in September 2026.
Ranked closest to Roper Center for Public Opinion Research: Copernicus (72/100), Continental Sports Ltd (72/100), Corporate Games, Inc. (72/100), Course Joiner (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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