UK based SEO and search marketing agency
Screaming Frog (screamingfrog.co.uk) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Marketing & Advertising brands, Technology brands. Among 2237 Marketing & Advertising brands analyzed, Screaming Frog ranks in the 89th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 75/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 79/100, AI Discoverability 92/100, Brand Authority 49/100.
Screaming Frog is a UK-based SEO agency and creator of desktop software tools. Its site describes running search engine optimisation and paid search campaigns that combine data, technology and creativity. The knowledge-graph description identifies it as a website crawler and SEO audit tool for desktop. Its value proposition states it is both an agency and the maker of the Screaming Frog SEO Spider and log file analyser tools used by thousands of SEOs worldwide. It positions itself as combining technical expertise with creative marketing for data-driven search results. Target users are SEOs, SEO agencies and businesses needing technical SEO audits and paid search management. Categories listed are Marketing & Advertising and Technology.
| Brand Name | Screaming Frog |
|---|---|
| Domain | screamingfrog.co.uk |
| Industry | Marketing & Advertising, Technology |
| Main Competitors | Moz (90/100), Ahrefs (90/100), SEMrush (95/100), DeepCrawl, Sitebulb |
Moz Domain Authority 61/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #17,203 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Screaming Frog scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Screaming Frog has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,203 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The known facts state that Screaming Frog offers the Screaming Frog SEO Spider and log file analyser tools. It also provides search engine optimisation and paid search campaigns. The value proposition identifies the agency services and the desktop software tools as its core offerings.
Sources: Screaming Frog official site
Screaming Frog is described as a UK-based SEO agency and the creator of the industry-leading Screaming Frog SEO Spider and log file analyser tools. The knowledge-graph description identifies it as a website crawler and SEO audit tool for desktop. Its positioning states it combines technical expertise with creative marketing to deliver data-driven search engine marketing results.
Sources: Screaming Frog official site
The brand states it runs search engine optimisation and paid search campaigns using a blend of data, technology and creativity. It also develops and offers the Screaming Frog SEO Spider and log file analyser tools. Its value proposition notes it functions as both an SEO agency and a software creator trusted by thousands of SEOs worldwide.
Sources: Screaming Frog official site
Screaming Frog's main competitors include Moz (90/100), Ahrefs (91/100), SEMrush (97/100), DeepCrawl, Sitebulb. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: Screaming Frog official site
Screaming Frog and SEMrush are competitors in Marketing & Advertising. Brand Analyzer scores Screaming Frog at 78/100 and SEMrush at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Screaming Frog official site
The known facts state that Screaming Frog is known for its industry-leading Screaming Frog SEO Spider and log file analyser tools. The knowledge-graph description identifies it as a website crawler and SEO audit tool for desktop, and its value proposition notes these tools are trusted by thousands of SEOs worldwide.
Sources: Screaming Frog official site
The known facts indicate the tools are trusted by thousands of SEOs worldwide. The value proposition describes the Screaming Frog SEO Spider and log file analyser as industry-leading, and the knowledge-graph description identifies the product as a website crawler and SEO audit tool for desktop.
Sources: Screaming Frog official site
Popular alternatives to Screaming Frog include Moz (90/100), Ahrefs (91/100), SEMrush (97/100), DeepCrawl, Sitebulb. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: Screaming Frog official site
The target audience is listed as SEOs, SEO agencies, and businesses seeking technical SEO audits, search engine optimisation, and paid search management. The value proposition states the tools are trusted by thousands of SEOs worldwide.
Sources: Screaming Frog official site
Screaming Frog has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 69, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Screaming Frog official site
Screaming Frog scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Screaming Frog official site
Screaming Frog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Screaming Frog official site
Ranked closest to Screaming Frog: Roya (78/100), Riva (78/100), Simon AI (78/100), Snitcher (78/100).
A step up - brands to learn from: Writesonic (81/100), Surfer (81/100).
Category leader: Accenture (97/100).