Independent news that matters
Scroll.in (scroll.in) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 97th percentile of 28719 Media & Entertainment brands.
Scroll.in is an independent Indian English-language news website that provides news, politics, sports and culture coverage. It offers reportage, analysis and commentary focused on India and its diaspora, emphasizing independence from corporate or political influence. The outlet positions itself as a trusted source for in-depth journalism that goes beyond mainstream headlines, targeting politically and culturally engaged readers.
| Brand Name | Scroll.in |
|---|---|
| Domain | scroll.in |
| Industry | Media & Entertainment |
| Main Competitors | The Wire (89/100), The Print (88/100), Newslaundry (88/100), The Quint (90/100), Firstpost (91/100), NDTV (83/100) |
Moz Domain Authority 83/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #21,169 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Scroll.in has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Scroll.in is an independent website covering news, politics, sports, culture and everything in between. Get the latest news, reportage, analysis and commentary on all that matters …" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Scroll.in?", Claude could identify the brand as of September 2026. Scroll.in is an Indian digital news and opinion publication launched in 2014, known for long-form journalism, political and cultural commentary, and coverage often critical of the ruling government. It covers a wide range of topics including politics, books, film, and social issu Best known for In-depth independent journalism and political commentary in India, often seen as a counterpoint to mainstream Indian media.
When asked "Best brands similar to Scroll.in?", Claude would recommend Scroll.in as of September 2026. It's a well-regarded independent Indian news outlet often mentioned alongside The Wire and Newslaundry when discussing credible alternative journalism in India.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Scroll.in's main competitors in Media & Entertainment: The Wire (89/100), The Print (88/100), Newslaundry (88/100), The Quint (90/100), Firstpost (91/100).
Sources: Brand Analyzer scan
Scroll.in is an independent Indian English-language news website that covers news, politics, sports and culture, focusing on India and its diaspora.
Sources: Scroll.in official site
Scroll.in has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 67, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Scroll.in official site
Scroll.in produces news reportage, in-depth analysis and commentary on Indian politics, society, culture and sports, aiming to inform readers beyond standard headline coverage.
Sources: Scroll.in official site
Scroll.in scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Scroll.in official site
Scroll.in offers a range of digital journalism content including news reports, political analysis, cultural commentary, and sports coverage, published on its website.
Sources: Scroll.in official site
Scroll.in can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Scroll.in official site
Scroll.in is known for independent journalism in India, offering in-depth analysis and commentary on politics and culture that is positioned as free from corporate or political influence.
Sources: Scroll.in official site
Scroll.in is used by politically and culturally engaged readers in India and the Indian diaspora who seek independent, thoughtful journalism on news, politics, sports and culture.
Sources: Scroll.in official site
Scroll.in scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Scroll.in has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is recommendation likelihood (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #21,169 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Scroll.in from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Scroll.in: Scopely (90/100), Sage Journals (90/100), Sermo (90/100), Seymour Duncan (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.