Internet Fibre, Forfaits 5G, Téléphone, TV
SFR (sfr.fr) earns a Brand Analyzer score of 91 out of 100, placing it in the Iconic tier among Telecommunications brands. Among 349 Telecommunications brands analyzed, SFR ranks in the 95th percentile (category average 70, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 87/100, Brand Authority 83/100.
SFR (Société Française du Radiotéléphone) is a French telecommunications company founded in 1987 and headquartered in Paris. It provides high-speed fibre and ADSL internet, 5G and standard mobile plans, smartphones, TV bouquets, and home security solutions. SFR serves French consumers seeking integrated connectivity and entertainment services, offering both commitment-based and no-commitment options, and positions itself as a leading integrated telecom provider in France.
| Brand Name | SFR |
|---|---|
| Domain | sfr.fr |
| Industry | Telecommunications |
| Founded | 1987 |
| Headquarters | Paris |
| Main Competitors | Orange, Bouygues Telecom, Free, Iliad |
Moz Domain Authority 80/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,339 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SFR has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Découvrez les offres Internet et mobile sur SFR.FR : Box fibre et Très Haut Débit, forfaits mobiles, smartphones, box 5G, bouquets TV, et maison sécurisée." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
SFR scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SFR has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,339 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SFR offers the following products and services: fibre and ADSL high-speed internet boxes (including very high-speed and 5G box options), mobile plans (forfaits mobiles) including 5G plans, smartphones, TV bouquets and entertainment packages, and home security solutions. The company provides both commitment-based and no-commitment subscription options, often accompanied by promotional pricing, making its offerings accessible to a wide range of French consumers.
Sources: SFR official site
SFR's main competitors include Orange, Bouygues Telecom, Free, Iliad. These companies compete in the Telecommunications space for similar customers, offering comparable products or services.
Sources: SFR official site
SFR (Société Française du Radiotéléphone) is a French telecommunications company founded in 1987 and headquartered in Paris. It operates in the telecommunications sector, offering a broad range of services including high-speed internet, mobile connectivity, TV packages, and home security to consumers across France. SFR positions itself as a leading integrated provider of internet, mobile, and TV services in the French market.
Sources: SFR official site
SFR provides a comprehensive suite of telecommunications services to French consumers. These include fibre and ADSL high-speed internet (Très Haut Débit), 5G and standard mobile plans, smartphones, TV bouquets, and home security solutions. The company offers both commitment-based and no-commitment subscription options, along with current promotional deals, aiming to cover all major connectivity and entertainment needs of its customers.
Sources: SFR official site
Popular alternatives to SFR include Orange, Bouygues Telecom, Free, Iliad. Each is an established option in the Telecommunications space; the best fit depends on your specific needs, budget, and required features.
Sources: SFR official site
SFR has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 61, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SFR official site
SFR was founded in 1987. SFR operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SFR is headquartered in Paris. SFR operates in the Telecommunications category.
Sources: Wikidata
SFR and Orange are competitors in Telecommunications. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: SFR official site
SFR is known as one of France's major integrated telecommunications providers, offering fibre and very high-speed internet (Très Haut Débit), 5G mobile plans, and comprehensive TV packages. It is recognized for its wide range of services that bundle internet, mobile, TV, and home security under one provider. SFR is also noted for offering competitive promotions and no-commitment options to French consumers.
Sources: SFR official site
SFR scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SFR official site
SFR's services are used by French consumers who require high-speed internet connectivity, mobile phone plans, smartphones, TV entertainment packages, and home security solutions. Its target audience includes individuals and households in France seeking integrated telecommunications services, whether for home broadband, mobile connectivity, or bundled entertainment and security offerings. The broad range of products suggests it caters to a wide demographic of French residents.
Sources: SFR official site
SFR is popular among French consumers due to its broad portfolio of integrated services, combining high-speed fibre internet, 5G mobile plans, TV bouquets, smartphones, and home security in one provider. Its competitive promotions, no-commitment options, and positioning as a leading French telecom provider contribute to its appeal. The ability to bundle multiple services and access current deals makes SFR a convenient choice for consumers seeking comprehensive connectivity solutions.
Sources: SFR official site
SFR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SFR official site
Ranked closest to SFR: Orange (91/100), D-Link (91/100), Cricket Wireless (90/100), DIRECTV (90/100), Vodafone (92/100), Huawei (90/100).
Category leader: AT&T (96/100).