SFR Brand Score: 91/100 — Iconic tier

Internet Fibre, Forfaits 5G, Téléphone, TV

SFR (sfr.fr) earns a Brand Analyzer score of 91 out of 100, placing it in the Iconic tier among Telecommunications brands. Among 340 Telecommunications brands analyzed, SFR ranks in the 95th percentile (category average 70, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 87/100, Brand Authority 83/100.

Score breakdown — 7 dimensions

• Name Quality — 85/100
• Digital Presence — 100/100
• Visual Identity — 95/100
• Messaging Clarity — 100/100
• Trust Foundation — 90/100
• AI Discoverability — 87/100
• Brand Authority — 83/100

AI visibility

SFR scores 71/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 80/100

• Wikipedia presence — 40/40
• Wikidata entity — 25/25
• Web popularity (Tranco) — 15/20
• Reddit visibility — 0/15

Trust — 61/100

• Domain Authority — 30/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 17/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 68/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 0/15
• FAQ presence — 3/15
• Category-relative authority — 15/20
• Category leader signals — 10/10

Recommendations

• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

Peer brands: AT&T (96/100), Cisco (96/100), T-Mobile (96/100), WhatsApp (96/100), Zoom (96/100).