Shufersal Brand Score: 44/100 - Early Stage tier

Israel's Leading Supermarket Chain

Shufersal (shufersal.co.il) earns a Brand Analyzer score of 44 out of 100, placing it in the Early Stage tier among E-commerce brands, Food & Beverage brands. Among 2261 E-commerce brands analyzed, Shufersal ranks in the 1st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 24/100, Visual Identity 25/100, Messaging Clarity 95/100, Trust Foundation 17/100, AI Discoverability 28/100, Brand Authority 46/100.

AI Snapshot

Shufersal is an Israeli supermarket chain founded in 1958 and headquartered in Rishon LeZion. It operates the widest network of physical grocery stores in Israel alongside an online shopping and delivery platform. The company aims to provide Israeli households with quality, affordable groceries and a convenient shopping experience, combining traditional retail strength with digital innovation to meet everyday consumer needs across the country.

Key facts about Shufersal

Brand Name	Shufersal
Domain	shufersal.co.il
Industry	E-commerce, Food & Beverage
Founded	1958
Headquarters	Rishon LeZion
Main Competitors	Rami Levy Chain Stores (68/100), Mega (Yenot Bitan), Victory Supermarket Chain (70/100), Osher Ad, Tiv Taam (46/100)

Evidence

Moz Domain Authority 43/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #59,184 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Shufersal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To provide Israeli households with quality, affordable groceries and a convenient shopping experience both in-store and online." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

• Name Quality - 93/100
• Digital Presence - 24/100
• Visual Identity - 25/100
• Messaging Clarity - 95/100
• Trust Foundation - 17/100
• AI Discoverability - 28/100
• Brand Authority - 46/100

AI visibility

Shufersal scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Shufersal has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #59,184 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.

Visibility - 75/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 54/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 15/20
• Category leader signals - 7/10

People Also Ask About Shufersal

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Shufersal's main competitors?

Shufersal's main competitors include Rami Levy Chain Stores (68/100), Mega (Yenot Bitan), Victory Supermarket Chain (70/100), Osher Ad, Tiv Taam. These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: Shufersal official site

Shufersal vs Victory Supermarket Chain: how do they compare?

Shufersal and Victory Supermarket Chain are competitors in E-commerce. Brand Analyzer scores Shufersal at 44/100 and Victory Supermarket Chain at 70/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Shufersal official site

What are the best alternatives to Shufersal?

Popular alternatives to Shufersal include Rami Levy Chain Stores (68/100), Mega (Yenot Bitan), Victory Supermarket Chain (70/100), Osher Ad, Tiv Taam. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: Shufersal official site

What products or services does Shufersal offer?

Shufersal offers groceries and household goods through physical supermarket stores across Israel as well as an online shopping and delivery platform, providing customers with a wide selection of food, beverages, and everyday products.

Sources: Shufersal official site

What is Shufersal?

Shufersal is an Israeli supermarket chain, founded in 1958 and headquartered in Rishon LeZion. It is one of the largest grocery retailers in Israel, operating both physical supermarket locations and an online shopping platform.

Sources: Shufersal official site

How visible is Shufersal in AI search?

Shufersal has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 22, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Shufersal official site

When was Shufersal founded?

Shufersal was founded in 1958. Shufersal operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Shufersal headquartered?

Shufersal is headquartered in Rishon LeZion. Shufersal operates in the E-commerce category.

Sources: Wikidata

What does Shufersal do?

Shufersal operates a nationwide network of supermarkets in Israel and provides an online grocery shopping and delivery service. It sells food, beverages, and household goods, aiming to give Israeli households affordable, quality products through both in-store and digital channels.

Sources: Shufersal official site

Does ChatGPT recommend Shufersal?

Shufersal scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Shufersal official site

How can Shufersal improve its AI discoverability?

Shufersal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Shufersal official site

Who uses Shufersal?

Shufersal is used by Israeli households and consumers seeking convenient, affordable, and reliable grocery shopping, whether through in-store visits or online ordering and delivery.

Sources: Shufersal official site

What is Shufersal known for?

Shufersal is known for being one of Israel's largest and most widespread supermarket chains, combining an extensive physical store network with a robust e-commerce and delivery platform for grocery shopping.

Sources: Shufersal official site

Why is Shufersal popular?

Shufersal is popular because it offers Israeli households a combination of extensive product selection, competitive pricing, and convenience through both its widespread physical store network and online shopping and delivery platform, making grocery shopping accessible across the country.

Sources: Shufersal official site

Recommendations

• Enable HTTPS on your website - SSL certificates are free via Let's Encrypt. HTTPS builds trust and improves SEO rankings. (impact: high, effort: quick_win)
• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)

Peer brands

Ranked closest to Shufersal: Katalogy (44/100), Amazing House Deals (44/100), Allpass Corporation (43/100), Conversation.one (43/100).

A step up - brands to learn from: Zeneverzum (56/100), Voltsrides (56/100).

Category leader: Atom (97/100).