For us all, to keep
Cadw (gov.wales) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Travel & Hospitality brands, Education brands, in the 65th percentile of 20285 Government brands.
Cadw is the historic environment service of the Welsh Government, headquartered in Cardiff and established in 1984. It is responsible for protecting, conserving and promoting Wales' historic sites, including castles and monuments, for public benefit. Cadw combines heritage preservation with education and visitor engagement, serving tourists, residents, families, educators and history enthusiasts across Wales.
| Brand Name | Cadw |
|---|---|
| Domain | gov.wales |
| Industry | Government, Travel & Hospitality |
| Founded | 1984 |
| Headquarters | Cardiff |
| Parent Company / Owner | Welsh Government |
| Main Competitors | English Heritage (83/100), Historic Environment Scotland (83/100), National Trust (69/100), Historic Royal Palaces (86/100), National Trust for Scotland (87/100) |
Cadw has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are the Welsh Government" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Estyn?", Claude could identify the brand as of November 2026. Estyn is the official body responsible for inspecting quality and standards in education and training in Wales, covering schools, further education, adult learning, and local authority education services. It operates under the Welsh Government and publishes inspection reports and Best known for Inspecting and regulating schools and educational providers across Wales.
When asked "Best brands similar to Estyn?", Claude would recommend Cadw as of November 2026. If someone asks about educational inspectorates or regulatory bodies, especially in a UK context, Estyn is the relevant and correct reference for Wales.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cadw's main competitors in Government: English Heritage (83/100), Historic Environment Scotland (83/100), National Trust (69/100), Historic Royal Palaces (86/100), National Trust for Scotland (87/100).
Sources: Brand Analyzer scan
Cadw is the historic environment service of the Welsh Government. Founded in 1984 and based in Cardiff, it is the official body responsible for the protection, conservation and promotion of Wales' historic environment, including castles, monuments and heritage sites.
Sources: Cadw official site
Cadw has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cadw official site
Cadw was founded in 1984. Cadw operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cadw is headquartered in Cardiff. Cadw operates in the Government category.
Sources: Wikidata
Cadw protects, conserves and promotes the historic environment of Wales. It manages and maintains castles, monuments and other heritage sites, provides public access to these places, and supports education and engagement with Welsh history for present and future generations.
Sources: Cadw official site
Cadw offers access to historic sites including castles and monuments across Wales, along with educational resources and programs designed to help the public learn about and engage with Welsh heritage and history.
Sources: Cadw official site
Cadw scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Cadw official site
Cadw is known for managing and preserving Wales' historic castles, monuments and heritage sites, making them accessible to the public as part of its role as the Welsh Government's official heritage body.
Sources: Cadw official site
Cadw is a statutory body operating as part of the Welsh Government, giving it an official governmental mandate for heritage protection and conservation. As a government service rather than a commercial entity, it is generally regarded as a credible and authoritative source for Welsh heritage preservation and information.
Sources: Cadw official site
Cadw can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cadw official site
Cadw's services are used by tourists, local residents, history enthusiasts, families, and educators who are interested in exploring, visiting, or learning about Welsh heritage and historic sites.
Sources: Cadw official site
Cadw is owned by or part of Welsh Government. Cadw operates in the Government category.
Sources: Wikidata
Cadw scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cadw has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cadw from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
75 in November 2026, down from 78 in August 2026.
Ranked closest to Cadw: Turks and Caicos Islands Government (75/100), gov.sg (75/100), Town of Gravenhurst (75/100), Greater Portland Inc (75/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.