Sofascore Brand Score: 66/100 - Developing tier

Live scores, stats and odds

Sofascore (sofascore.dev) earns a Brand Analyzer score of 66 out of 100, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands. Among 522 Sports & Fitness brands analyzed, Sofascore ranks in the 49th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 56/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 49/100, AI Discoverability 53/100, Brand Authority 48/100.

AI Snapshot

Sofascore is a Croatian sports statistics website founded in 2010. It provides live football scores, fixtures, detailed statistics, league tables, betting odds and videos from over 600 football leagues worldwide, including major competitions such as the UEFA Champions League, Premier League, LaLiga, Serie A, Ligue 1 and Bundesliga. The platform serves football enthusiasts, bettors and sports media consumers seeking fast, accurate, real-time football data in one place.

Key facts about Sofascore

Brand Name	Sofascore
Domain	sofascore.dev
Industry	Sports & Fitness, Media & Entertainment
Founded	2010
Main Competitors	FlashScore, ESPN (88/100), BBC Sport, 365Scores, LiveScore, OneFootball

Evidence

Moz Domain Authority 1/100 vs category average 29 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Sofascore has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Football live scores on Sofascore live score from 600+ football leagues. Follow live results, detailed statistics, league tables, fixtures and videos from Champions League, Premier…" (Meta description: 35 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

• Name Quality - 88/100
• Digital Presence - 56/100
• Visual Identity - 92/100
• Messaging Clarity - 100/100
• Trust Foundation - 49/100
• AI Discoverability - 53/100
• Brand Authority - 48/100

AI visibility

Sofascore scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Sofascore has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is recommendation likelihood (38/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 1/100 and no llms.txt to steer AI to its best pages.

Visibility - 55/100

• Wikipedia presence - 40/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 39/100

• Domain Authority - 3/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 17/25
• Knowledge graph anchors (sameAs) - 15/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 38/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 2/20
• Category leader signals - 3/10

People Also Ask About Sofascore

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does Sofascore offer?

Sofascore offers a live football scoring platform that includes real-time match results, detailed match and player statistics, league tables, fixture schedules, betting odds and video content. These services span over 600 football leagues worldwide, covering major competitions such as the UEFA Champions League, Premier League, LaLiga, Serie A, Ligue 1 and Bundesliga. The platform is designed to deliver comprehensive football data in one unified destination for fans, bettors and sports media consumers.

Sources: Sofascore official site

Who are Sofascore's main competitors?

Sofascore's main competitors include FlashScore, ESPN (88/100), BBC Sport, 365Scores, LiveScore. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.

Sources: Sofascore official site

Sofascore vs ESPN: how do they compare?

Sofascore and ESPN are competitors in Sports & Fitness. Brand Analyzer scores Sofascore at 66/100 and ESPN at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Sofascore official site

What is Sofascore?

Sofascore is a Croatian sports statistics website founded in 2010. It operates as a live-scoring platform focused primarily on football, covering over 600 leagues worldwide. It delivers real-time match results, detailed statistics, league tables, fixtures, betting odds and videos, spanning major competitions including the UEFA Champions League, Premier League, LaLiga, Serie A, Ligue 1 and Bundesliga. It is positioned as a comprehensive, single-platform destination for football fans and sports data consumers.

Sources: Sofascore official site

What does Sofascore do?

Sofascore provides live football scores and real-time match updates from over 600 football leagues globally. The platform aggregates and presents detailed match statistics, league tables, fixture schedules, betting odds and videos. It covers major competitions such as the UEFA Champions League, Premier League, LaLiga, Serie A, Ligue 1 and Bundesliga, consolidating a broad range of football data into a single platform for fans, bettors and sports media consumers.

Sources: Sofascore official site

What are the best alternatives to Sofascore?

Popular alternatives to Sofascore include FlashScore, ESPN (88/100), BBC Sport, 365Scores, LiveScore. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.

Sources: Sofascore official site

How visible is Sofascore in AI search?

Sofascore has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 39, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Sofascore official site

When was Sofascore founded?

Sofascore was founded in 2010. Sofascore operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What is Sofascore known for?

Sofascore is known for providing live football scores and comprehensive statistics across an exceptionally broad range of competitions, covering over 600 football leagues worldwide. It is recognized for delivering real-time results, detailed statistical data, league tables, fixtures and betting odds all in one platform. Its wide coverage of both major and minor football competitions distinguishes it as a go-to resource for football enthusiasts seeking instant, accurate live data.

Sources: Sofascore official site

Who uses Sofascore?

Sofascore is used by football enthusiasts who follow live match results and standings, bettors who rely on real-time scores and odds data, and sports media consumers who need fast, accurate football statistics. Its coverage of over 600 leagues worldwide means its user base spans fans of both major international competitions, such as the Champions League and Premier League, and followers of smaller regional leagues seeking comprehensive, up-to-date football data in one place.

Sources: Sofascore official site

Does ChatGPT recommend Sofascore?

Sofascore scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Sofascore official site

Why is Sofascore popular?

Sofascore is popular because it consolidates live football scores, detailed statistics, league tables, fixtures, betting odds and videos from over 600 football leagues into a single platform. This breadth of coverage - spanning top-tier competitions like the Champions League and Premier League down to smaller leagues - makes it a convenient one-stop resource. It serves a diverse audience including football enthusiasts, bettors and sports media consumers who require fast, accurate, real-time football data.

Sources: Sofascore official site

How can Sofascore improve its AI discoverability?

Sofascore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Sofascore official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Establish your social media presence - Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
• Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)

Peer brands

Ranked closest to Sofascore: Ski Ontario (66/100), RefReps (66/100), Football GR (66/100), Clearance Store (66/100).

A step up - brands to learn from: Yellow Dog Software (71/100), WWIN (71/100).

Category leader: LEGO (97/100).