Curating NASA's infrared science data
IRSA (NASA/IPAC Infrared Science Archive) (caltech.edu) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Government brands, Technology brands, in the 17th percentile of 19936 Education brands.
IRSA (NASA/IPAC Infrared Science Archive) is an archive that curates and serves science products from NASA's infrared and related astrophysics missions. Operated in association with Caltech/IPAC, it provides free, centralized access to infrared mission data, along with search, analysis, and cross-matching tools for astronomical sources. IRSA is positioned as the authoritative access point for NASA infrared astrophysics data, serving the global astronomical research community including astronomers and astrophysicists who need mission data for scientific analysis.
| Brand Name | IRSA (NASA/IPAC Infrared Science Archive) |
|---|---|
| Domain | caltech.edu |
| Industry | Education, Government |
| Founded | 1891 |
| Headquarters | California |
| Parent Company / Owner | Caltech |
| Main Competitors | Mikulski Archive for Space Telescopes (MAST), NASA/HEASARC, ESA Science Archives (ESASky), VizieR/CDS (Centre de Données astronomiques de Strasbourg), NASA Exoplanet Archive, ESO Science Archive Facility (83/100) |
Moz Domain Authority 90/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
IRSA (NASA/IPAC Infrared Science Archive) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "IRSA curates the science products of NASA" (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is LIGO?", Claude could identify the brand as of September 2026. LIGO (Laser Interferometer Gravitational-Wave Observatory) is a large-scale physics experiment and observatory operated by Caltech and MIT, designed to detect gravitational waves from cosmic events like black hole and neutron star mergers. It made history in 2015 with the first d Best known for First direct detection of gravitational waves in 2015.
When asked "Best brands similar to LIGO?", Claude would recommend IRSA (NASA/IPAC Infrared Science Archive) as of September 2026. It's one of the most significant scientific instruments and discoveries in modern physics, widely referenced in education and research contexts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IRSA (NASA/IPAC Infrared Science Archive) has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 44, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA (NASA/IPAC Infrared Science Archive) was founded in 1891. IRSA (NASA/IPAC Infrared Science Archive) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IRSA (NASA/IPAC Infrared Science Archive) is headquartered in California. IRSA (NASA/IPAC Infrared Science Archive) operates in the Education category.
Sources: Wikidata
IRSA (NASA/IPAC Infrared Science Archive) scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA, the NASA/IPAC Infrared Science Archive, is a data archive that curates and serves the science products of NASA's infrared and related astrophysics missions. It is operated in association with Caltech's IPAC center and provides the astronomical research community with centralized, free access to mission data to support scientific discovery.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA (NASA/IPAC Infrared Science Archive) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA provides access to NASA infrared and related astrophysics mission science products, along with tools and services for searching, analyzing, and cross-matching astronomical source data.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA is used by astronomers, astrophysicists, and other researchers who need access to NASA infrared and related mission data for scientific analysis.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA is known for being the authoritative archive and access point for NASA's infrared astrophysics mission data, offering free centralized access to a vast collection of infrared datasets and analysis tools used by the global astronomical research community.
Sources: IRSA (NASA/IPAC Infrared Science Archive) official site
IRSA (NASA/IPAC Infrared Science Archive) scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IRSA (NASA/IPAC Infrared Science Archive) has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IRSA (NASA/IPAC Infrared Science Archive) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
68 in October 2026, down from 71 in September 2026.
Ranked closest to IRSA (NASA/IPAC Infrared Science Archive): California State Railroad Museum (68/100), Cadapult Software (68/100), Calvert Education (68/100), Cambridge Muslim College (68/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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