Die Nummer 1 für Livesport
SPORT1 (sport1.de) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 93rd percentile of 7045 Media & Entertainment brands.
SPORT1 (sport1.de) is a German sports media platform that provides sports fans with live streams, live tickers, and news coverage across multiple sports disciplines. Positioned as the leading number-one platform for live sports coverage in the German-speaking region, it centralizes current sports information, results, and reporting in one place. According to available records, the platform was founded in 2006, is headquartered in Hilversum, and is owned by Liberty Global.
| Brand Name | SPORT1 |
|---|---|
| Domain | sport1.de |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2006 |
| Headquarters | Hilversum |
| Parent Company / Owner | Liberty Global |
| Main Competitors | DAZN (56/100), Sky Sport (Sky Deutschland) (87/100), Eurosport (84/100), kicker (84/100), ran (ProSiebenSat.1 Sports) (80/100), Sportschau (ARD) (87/100), Sport.de (90/100) |
Moz Domain Authority 89/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,439 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
SPORT1 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "SPORT1 ist die Nummer 1-Plattform, wenn es um Livesport geht: Livestreams, Liveticker und aktuelle Berichterstattung aus allen Bereichen des Sports." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is SPORT1?", Claude could identify the brand as of August 2026. SPORT1 is a German sports media brand operating a free-to-air TV channel, website, and app that cover football (especially Bundesliga highlights and news), motorsport, boxing, and other sports through news, live shows, and streaming content. It's part of the SPORT1 Medien AG (for Best known for German free-TV sports channel known for Bundesliga highlights (Doppelpass talk show) and broad sports news coverage.
When asked "Best brands similar to SPORT1?", Claude would recommend SPORT1 as of August 2026. It's one of Germany's most recognizable sports media brands, so it would naturally come up alongside outlets like Sky Sport Germany or DAZN when discussing German sports media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SPORT1's main competitors in Media & Entertainment: DAZN (56/100), Sky Sport (Sky Deutschland) (87/100), Eurosport (84/100), kicker (84/100), ran (ProSiebenSat.1 Sports) (80/100).
Sources: Brand Analyzer scan
SPORT1 has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 54, trust 73, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SPORT1 official site
SPORT1 was founded in 2006. SPORT1 operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SPORT1 is headquartered in Hilversum. SPORT1 operates in the Media & Entertainment category.
Sources: Wikidata
SPORT1 scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SPORT1 official site
SPORT1 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SPORT1 official site
SPORT1 is owned by or part of Liberty Global. SPORT1 operates in the Media & Entertainment category.
Sources: Wikidata
SPORT1 scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SPORT1 has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is visibility (54/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,439 (Tranco) and a Moz Domain Authority of 89/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SPORT1 from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SPORT1: Sony Music (90/100), Skylum (90/100), sport.de (90/100), Sportsnet (90/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.