Advancing knowledge to counter terrorism
START (National Consortium for the Study of Terrorism and Responses to Terrorism) (umd.edu) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Government brands, in the 54th percentile of 22669 Education brands.
START (National Consortium for the Study of Terrorism and Responses to Terrorism) is a research and education center affiliated with the University of Maryland, College Park. Operating as a Department of Homeland Security Emeritus Center of Excellence, it conducts policy-relevant research and training to build the scientific and human capital needed to understand and counter terrorism and homeland security threats. Its work serves government policymakers, homeland security professionals, researchers, and students, producing objective data and analytical tools that inform counterterrorism policy and practice.
| Brand Name | START (National Consortium for the Study of Terrorism and Responses to Terrorism) |
|---|---|
| Domain | umd.edu |
| Industry | Education, Government |
| Founded | 1858 |
| Headquarters | College Park |
| Parent Company / Owner | University System of Maryland |
| Main Competitors | RAND Corporation (89/100), Center for Strategic and International Studies (72/100), Combating Terrorism Center at West Point, The Soufan Center, International Centre for Counter-Terrorism |
Moz Domain Authority 89/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
START (National Consortium for the Study of Terrorism and Responses to Terrorism) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "START aims to build the human capital and scientific knowledge base needed to understand and counter terrorism and homeland security threats." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is University of Maryland?", Claude could identify the brand as of September 2026. The University of Maryland, College Park is the flagship public research university of the state of Maryland, offering a wide range of undergraduate and graduate programs and known for strong research output across sciences, engineering, and computer science. Best known for Being the flagship state university of Maryland with strong programs in computer science, engineering, and journalism.
When asked "Best brands similar to University of Maryland?", Claude would recommend START (National Consortium for the Study of Terrorism and Responses to Terrorism) as of September 2026. It's a well-regarded public research university with strong national rankings, so it would naturally come up when discussing top public universities or similar institutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
START (National Consortium for the Study of Terrorism and Responses to Terrorism)'s main competitors in Education: RAND Corporation (89/100), Center for Strategic and International Studies (72/100).
Sources: Brand Analyzer scan
START (National Consortium for the Study of Terrorism and Responses to Terrorism) has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: START (National Consortium for the Study of Terrorism and Responses to Terrorism) official site
START (National Consortium for the Study of Terrorism and Responses to Terrorism) was founded in 1858. START (National Consortium for the Study of Terrorism and Responses to Terrorism) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
START (National Consortium for the Study of Terrorism and Responses to Terrorism) is headquartered in College Park. START (National Consortium for the Study of Terrorism and Responses to Terrorism) operates in the Education category.
Sources: Wikidata
START (National Consortium for the Study of Terrorism and Responses to Terrorism) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: START (National Consortium for the Study of Terrorism and Responses to Terrorism) official site
START is a research and education center based at the University of Maryland, College Park, designated as a Department of Homeland Security Emeritus Center of Excellence. It focuses on the scientific study of terrorism and responses to terrorism, combining academic research with training for government and security professionals.
Sources: START (National Consortium for the Study of Terrorism and Responses to Terrorism) official site
START (National Consortium for the Study of Terrorism and Responses to Terrorism) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: START (National Consortium for the Study of Terrorism and Responses to Terrorism) official site
START offers research reports, data sets, and analytical tools on terrorism and homeland security, along with education and training programs for undergraduate, graduate, and professional students, as well as resources designed to support government and security policy development.
Sources: START (National Consortium for the Study of Terrorism and Responses to Terrorism) official site
START (National Consortium for the Study of Terrorism and Responses to Terrorism) is owned by or part of University System of Maryland. START (National Consortium for the Study of Terrorism and Responses to Terrorism) operates in the Education category.
Sources: Wikidata
START (National Consortium for the Study of Terrorism and Responses to Terrorism) scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
START (National Consortium for the Study of Terrorism and Responses to Terrorism) has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 89/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify START (National Consortium for the Study of Terrorism and Responses to Terrorism) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
76 in October 2026, down from 84 in September 2026.
Ranked closest to START (National Consortium for the Study of Terrorism and Responses to Terrorism): Universal Laser Systems (76/100), UiT Norges arktiske universitet (76/100), Budapesti Corvinus Egyetem (76/100), Unicus Olympiads (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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