Kvalitetne kancelarijske i ergonomske stolice
Stolice (stolice.com) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among E-commerce brands, Manufacturing brands. Among 2261 E-commerce brands analyzed, Stolice ranks in the 37th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 71/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 49/100, AI Discoverability 87/100, Brand Authority 7/100.
Stolice (stolice.com) is a Serbian manufacturer and retailer of office, ergonomic, and conference chairs operating under the Blazeks brand, which has over 35 years of industry experience. The company offers chairs for business offices, hospitality venues, conference halls, schools, kindergartens, and households across Serbia. Key offerings include warranties of up to 60 months and fast delivery throughout Serbia. Stolice positions itself as a leading ergonomic and conference chair provider in the Serbian market.
| Brand Name | Stolice |
|---|---|
| Domain | stolice.com |
| Industry | E-commerce, Manufacturing |
| Parent Company / Owner | Blazeks |
| Main Competitors | Interstuhl, Sedište, Forma Ideale, Ikea (95/100), Steelcase |
Moz Domain Authority 5/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Stolice appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Kvalitetne kancelarijske, ergonomske i konferencijske stolice. Blazeks - 35 godina iskustva. Garancija do 60 meseci. Brza dostava širom Srbije." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Stolice scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stolice has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 5/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stolice's main competitors include Interstuhl, Sedište, Forma Ideale, Ikea, Steelcase. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Stolice official site
Stolice offers a range of seating products including office chairs, ergonomic chairs, and conference chairs. These products are designed to meet the needs of various environments such as corporate offices, conference halls, schools, kindergartens, restaurants, and cafés, as well as home use. The company's products come with warranties of up to 60 months and are available for purchase with fast delivery throughout Serbia. The brand operates in both the e-commerce and manufacturing sectors.
Sources: Stolice official site
Popular alternatives to Stolice include Interstuhl, Sedište, Forma Ideale, Ikea, Steelcase. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Stolice official site
Stolice has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 35, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stolice official site
Stolice manufactures and sells high-quality chairs, including office, ergonomic, and conference chairs. The company distributes its products across Serbia with fast delivery and offers warranties of up to 60 months. It serves a variety of sectors, including corporate offices, schools, kindergartens, restaurants, cafés, and private households. With over 35 years of experience under the Blazeks brand, Stolice covers both production and retail of seating solutions tailored to different professional and personal needs.
Sources: Stolice official site
Stolice is a Serbian e-commerce and manufacturing brand operating at stolice.com, associated with Blazeks, a company with over 35 years of experience. It specializes in the production and sale of office, ergonomic, and conference chairs. The brand positions itself as a leading manufacturer and seller of ergonomic and conference seating solutions in Serbia, catering to a wide range of customers including businesses, educational institutions, hospitality venues, and households.
Sources: Stolice official site
Stolice and Interstuhl are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Stolice official site
Stolice scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Stolice official site
Stolice's products are used by a diverse range of customers in Serbia. Its primary target audience includes business users such as corporate offices and conference facilities, as well as educational institutions like schools and kindergartens. The hospitality sector - including restaurants and cafés - is also a key customer segment. Additionally, private households seeking quality seating solutions are part of the brand's target market. Essentially, any individual or organization in Serbia in need of ergonomic or professional seating is a potential customer.
Sources: Stolice official site
Stolice is known for producing and selling quality ergonomic, office, and conference chairs in Serbia, backed by over 35 years of experience under the Blazeks brand. A key distinguishing feature is its warranty of up to 60 months, which is notably longer than many competitors. The company is also recognized for fast delivery throughout Serbia and for serving diverse customer groups, from corporate offices and conference venues to schools and hospitality businesses.
Sources: Stolice official site
Stolice can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stolice official site
Stolice's popularity in Serbia appears to be driven by several factors: a long-standing brand heritage of over 35 years through Blazeks, an extended product warranty of up to 60 months, and fast delivery service across Serbia. The brand targets a broad customer base including businesses, schools, restaurants, and households, allowing it to serve multiple market segments. Its positioning as a leading ergonomic and conference chair provider in Serbia further supports its market recognition.
Sources: Stolice official site
Ranked closest to Stolice: Stained Concept (65/100), Spinbal (65/100), MACFaaast (65/100), Supercircle (65/100).
A step up - brands to learn from: ZyG (71/100), Yammak (71/100).
Category leader: Atom (97/100).