Your gateway to Eastern Asian media
Nyaa (nyaa.si) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 74th percentile of 12127 Media & Entertainment brands.
Nyaa (nyaa.si) is a BitTorrent tracker and community platform launched in 2005, focused on Eastern Asian media such as anime, manga, and music. It functions as a specialized torrent index that allows users to share and discover niche content related to Japanese and other East Asian entertainment. The site is positioned as a community-driven hub for fans seeking content not easily found on general-purpose torrent trackers.
| Brand Name | Nyaa |
|---|---|
| Domain | nyaa.si |
| Industry | Media & Entertainment, Technology |
| Founded | 2005 |
| Main Competitors | The Pirate Bay (81/100), 1337x (68/100), AniDex (54/100), RuTracker (80/100), TokyoToshokan (66/100) |
Moz Domain Authority 66/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,242 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Nyaa has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A BitTorrent community focused on Eastern Asian media including anime, manga, music, and more" (Meta description: 14 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nyaa's main competitors in Media & Entertainment: The Pirate Bay (81/100), 1337x (68/100), AniDex (54/100), RuTracker (80/100), TokyoToshokan (66/100).
Sources: Brand Analyzer scan
Nyaa has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 27, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nyaa official site
Nyaa was founded in 2005. Nyaa operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nyaa scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Nyaa official site
Nyaa (nyaa.si) is a BitTorrent tracker and community website founded in 2005 that specializes in Eastern Asian media, including anime, manga, and music. It serves as an index where users can find and share torrent files for this niche content.
Sources: Nyaa official site
Nyaa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nyaa official site
Nyaa offers a torrent indexing service, allowing users to search, upload, and download torrent files and magnet links for anime, manga, music, and other Eastern Asian media. It does not host the actual media files but connects users through BitTorrent technology.
Sources: Nyaa official site
Nyaa operates as a BitTorrent index and community platform where users can upload, search for, and download torrent files related to anime, manga, music, and other Eastern Asian media. It facilitates peer-to-peer sharing by hosting torrent listings and magnet links rather than the actual media files.
Sources: Nyaa official site
Nyaa is known for being a dedicated torrent tracker for anime, manga, and Eastern Asian entertainment content, distinguishing it from general-purpose torrent sites. It has built a community-driven reputation among fans seeking niche or region-specific media not easily available elsewhere.
Sources: Nyaa official site
Nyaa is used by fans of anime, manga, and Eastern Asian music and media who are looking for a community-driven torrent platform to find and share this type of content.
Sources: Nyaa official site
Nyaa scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nyaa has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,242 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nyaa: Nutopia (83/100), 日テレNEWS NNN (83/100), The New York Review of Books (83/100), NYT Cooking (83/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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