Your Health and Beauty Expert
Super-Pharm (super-pharm.co.il) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among Healthcare brands, E-commerce brands. Among 2305 Healthcare brands analyzed, Super-Pharm ranks in the 32nd percentile (category average 68, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 65/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 57/100, AI Discoverability 28/100, Brand Authority 48/100.
Super-Pharm is a pharmacy chain operating in Israel, Poland, and China. It was founded in 1978 and is headquartered in Herzliya. The company positions itself as Israel's leading health, beauty, and pharmacy retail chain, offering expert advice and premium products. Its mission and site description both state that it aims to provide customers with the highest quality health, beauty, and wellness products and services. It combines a vast selection of health and beauty products with professional pharmacy services and personalized customer care in modern retail locations. Its target audience consists of health-conscious consumers in Israel seeking quality pharmacy, beauty, and personal care products. It operates in the Healthcare and E-commerce categories.
| Brand Name | Super-Pharm |
|---|---|
| Domain | super-pharm.co.il |
| Industry | Healthcare, E-commerce |
| Founded | 1978 |
| Headquarters | Herzliya |
| Main Competitors | Boots (85/100), Walgreens, CVS Pharmacy (88/100), Rite Aid, New Look (83/100) |
Moz Domain Authority 45/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,093 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Super-Pharm has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide customers with the highest quality health, beauty, and wellness products and services." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Super-Pharm scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Super-Pharm has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,093 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Super-Pharm offers health, beauty, and wellness products and services, including a vast selection of health and beauty products together with professional pharmacy services and personalized customer care.
Sources: Super-Pharm official site
Super-Pharm is a pharmacy chain in Israel, Poland, and China. It was founded in 1978 and is headquartered in Herzliya. It is positioned as Israel's leading health, beauty, and pharmacy retail chain offering expert advice and premium products.
Sources: Super-Pharm official site
Super-Pharm provides customers with the highest quality health, beauty, and wellness products and services. It combines a vast selection of health and beauty products with professional pharmacy services and personalized customer care in modern retail locations.
Sources: Super-Pharm official site
Super-Pharm's main competitors include Boots (85/100), Walgreens, CVS Pharmacy (88/100), Rite Aid, New Look (83/100). These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Super-Pharm official site
Super-Pharm and CVS Pharmacy are competitors in Healthcare. Brand Analyzer scores Super-Pharm at 65/100 and CVS Pharmacy at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Super-Pharm official site
Super-Pharm is known for being Israel's leading health, beauty, and pharmacy retail chain offering expert advice and premium products, as well as combining a vast selection of health and beauty products with professional pharmacy services.
Sources: Super-Pharm official site
Super-Pharm is popular as Israel's leading health, beauty, and pharmacy retail chain offering expert advice and premium products to health-conscious consumers seeking quality pharmacy, beauty, and personal care products.
Sources: Super-Pharm official site
Popular alternatives to Super-Pharm include Boots (85/100), Walgreens, CVS Pharmacy (88/100), Rite Aid, New Look (83/100). Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Super-Pharm official site
Super-Pharm is used by health-conscious consumers in Israel seeking quality pharmacy, beauty, and personal care products.
Sources: Super-Pharm official site
Super-Pharm has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Super-Pharm official site
Super-Pharm was founded in 1978. Super-Pharm operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Super-Pharm is headquartered in Herzliya. Super-Pharm operates in the Healthcare category.
Sources: Wikidata
Super-Pharm scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Super-Pharm official site
Super-Pharm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Super-Pharm official site
Ranked closest to Super-Pharm: STARLIMS (65/100), Springbuk (65/100), Texas Mutual (65/100), The Childcare Company (65/100).
A step up - brands to learn from: Zipari by mPulse (71/100), Zaina AI (71/100).
Category leader: Dassault Systèmes (95/100).