SuperJob Brand Score: 72/100 - Brand-Ready tier

Поиск работы и вакансий в Москве

SuperJob (superjob.ru) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among SaaS brands, Marketing & Advertising brands. Among 12358 SaaS brands analyzed, SuperJob ranks in the 65th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 76/100, Visual Identity 94/100, Messaging Clarity 88/100, Trust Foundation 49/100, AI Discoverability 70/100, Brand Authority 53/100.

AI Snapshot

SuperJob (superjob.ru) is a Russian online employment platform founded in 2000 and headquartered in Moscow. It operates as a job search and recruitment marketplace, offering access to over 800,000 current job listings from direct employers and a database of more than 31,000,000 resumes. The platform serves both job seekers and employers, enabling search by industry and work schedule. It is positioned as a leading job search and resume posting platform in Moscow.

Key facts about SuperJob
Brand NameSuperJob
Domainsuperjob.ru
IndustrySaaS, Marketing & Advertising
Founded2000
HeadquartersMoscow
Main Competitorshh.ru, Avito Работа, Rabota.ru, Zarplata.ru, Trudvsem.ru

Evidence

Moz Domain Authority 72/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #15,113 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Найти работу в Москве на SuperJob.ru 💚. Более 800000 свежих вакансий от прямых работодателей." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

SuperJob scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

SuperJob has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #15,113 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.

Visibility - 25/100

Trust - 37/100

Recommendation likelihood - 63/100

People Also Ask About SuperJob

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are SuperJob's main competitors?

SuperJob's main competitors include hh.ru, Avito Работа, Rabota.ru, Zarplata.ru, Trudvsem.ru. These companies compete in the SaaS space for similar customers, offering comparable products or services.

Sources: SuperJob official site

What are the best alternatives to SuperJob?

Popular alternatives to SuperJob include hh.ru, Avito Работа, Rabota.ru, Zarplata.ru, Trudvsem.ru. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.

Sources: SuperJob official site

What is SuperJob?

SuperJob is a Russian online employment platform founded in 2000 and headquartered in Moscow. It operates as a digital marketplace connecting job seekers with employers. The platform hosts over 800,000 current job vacancies from direct employers and maintains a database of more than 31,000,000 resumes. It is positioned as a leading platform for job search and resume posting in Moscow, categorized within the SaaS and Marketing & Advertising sectors.

Sources: SuperJob official site

When was SuperJob founded?

SuperJob was founded in 2000. SuperJob operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is SuperJob headquartered?

SuperJob is headquartered in Moscow. SuperJob operates in the SaaS category.

Sources: Wikidata

What does SuperJob do?

SuperJob provides an online platform that facilitates job searching and recruitment. It aggregates over 800,000 fresh job vacancies posted directly by employers, allowing job seekers to search for positions by industry and work schedule. Simultaneously, it offers employers access to a database of more than 31,000,000 resumes, enabling them to find and contact candidates. The platform aims to simplify the hiring process for both sides of the employment market in Moscow.

Sources: SuperJob official site

What products or services does SuperJob offer?

SuperJob offers an online job search platform for job seekers, providing access to over 800,000 current vacancies from direct employers, with filtering options by industry and work schedule. For employers, the platform provides access to a resume database containing more than 31,000,000 resumes, facilitating candidate search and recruitment. The platform operates in the SaaS and Marketing & Advertising categories, indicating it may also offer subscription or advertising-based services for employers, though specific product tiers are not detailed in the available facts.

Sources: SuperJob official site

SuperJob vs hh.ru: how do they compare?

SuperJob and hh.ru are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: SuperJob official site

Does ChatGPT recommend SuperJob?

SuperJob scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: SuperJob official site

Who uses SuperJob?

SuperJob is used by two primary audiences: job seekers and employers in Moscow. Job seekers use the platform to browse and apply to over 800,000 vacancies listed by direct employers, filtering by industry and work schedule. Employers use the platform to post job listings and access a database of more than 31,000,000 resumes to identify and recruit candidates. The platform's focus, as stated in the known facts, is centered on the Moscow employment market.

Sources: SuperJob official site

What is SuperJob known for?

SuperJob is known for maintaining a large database of job vacancies - over 800,000 current listings - sourced directly from employers, as well as hosting more than 31,000,000 resumes. It is recognized as a leading job search and resume posting platform in Moscow. The platform is noted for its focus on connecting job seekers and employers directly, and for offering search functionality organized by industry and work schedule.

Sources: SuperJob official site

How can SuperJob improve its AI discoverability?

SuperJob can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: SuperJob official site

Recommendations

Peer brands

Ranked closest to SuperJob: Sunbird DCIM (72/100), Straiker (72/100), Sweet Relish (72/100), Swell (72/100).

A step up - brands to learn from: Zyte (81/100), Zipline (81/100).

Category leader: Accenture (97/100).