Creating movements that cut through the noise
TBA PLC (tbaplc.co.uk) earns a Brand Analyzer score of 60 out of 100, placing it in the Developing tier among Marketing & Advertising brands, Media & Entertainment brands, Sports & Fitness brands. Among 2237 Marketing & Advertising brands analyzed, TBA PLC ranks in the 18th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 76/100, Visual Identity 86/100, Messaging Clarity 95/100, Trust Foundation 47/100, AI Discoverability 42/100, Brand Authority 17/100.
TBA PLC is an agency group operating at the intersection of sports, brands, and entertainment. The company describes its work as going beyond event creation to build what it calls 'movements,' specializing in activations for rights holders and brands at major sports events and beyond. It operates across the marketing and advertising, media and entertainment, and sports and fitness sectors, positioning itself as a high-impact partner for entities seeking meaningful audience engagement.
| Brand Name | TBA PLC |
|---|---|
| Domain | tbaplc.co.uk |
| Industry | Marketing & Advertising, Media & Entertainment |
| Main Competitors | Octagon, IMG, WME Sports, Endeavor (74/100), Jack Morton Worldwide, George P. Johnson |
Moz Domain Authority 30/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We’re an agency group that doesn’t just create events." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
TBA PLC scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TBA PLC has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 30/100.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TBA PLC's main competitors include Octagon, IMG, WME Sports, Endeavor (74/100), Jack Morton Worldwide. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Sources: TBA PLC official site
TBA PLC and Endeavor are competitors in Marketing & Advertising. Brand Analyzer scores TBA PLC at 60/100 and Endeavor at 74/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: TBA PLC official site
Popular alternatives to TBA PLC include Octagon, IMG, WME Sports, Endeavor (74/100), Jack Morton Worldwide. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Sources: TBA PLC official site
TBA PLC has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TBA PLC official site
TBA PLC scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: TBA PLC official site
TBA PLC offers agency services centered on event activations and movement-building for rights holders and brands. Its services span marketing and advertising, media and entertainment, and sports and fitness. The core offering involves designing and executing high-impact activations at major sports events, with a broader scope that extends into entertainment and brand campaigns beyond the sports context.
Sources: TBA PLC official site
TBA PLC is an agency group that operates across marketing and advertising, media and entertainment, and sports and fitness sectors. It positions itself not merely as an event creation firm but as a builder of 'movements,' emphasizing high-impact and purposeful activations. The company works with rights holders and brands, particularly in the context of major sports events and broader entertainment contexts.
Sources: TBA PLC official site
TBA PLC creates activations for rights holders and brands at the world's major sports events and beyond. Rather than focusing solely on event production, the company frames its work as building movements - campaigns and experiences designed to generate meaningful impact for its clients. Its work spans sports, brand marketing, and entertainment, serving clients who require high-impact audience engagement strategies.
Sources: TBA PLC official site
TBA PLC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TBA PLC official site
TBA PLC's clients include rights holders - such as sports governing bodies or event owners - and brands seeking to activate at major sports events and in entertainment contexts. The company targets entities that require high-impact, movement-driven engagement strategies rather than standard event production, suggesting clients with significant marketing ambitions in the sports and entertainment industries.
Sources: TBA PLC official site
TBA PLC is known for its positioning as an agency group that creates movements rather than just events. It specializes in activations tied to major sports events, working with rights holders and brands to deliver high-impact experiences. Its stated mission emphasizes going beyond conventional event creation to build broader, more impactful engagements in the sports and entertainment space.
Sources: TBA PLC official site
Ranked closest to TBA PLC: SPAN Experts (60/100), Slink Design (60/100), Thoroughbred Solutions (60/100), To The Point Boston (60/100).
A step up - brands to learn from: Zuant (71/100), Zocket (71/100).
Category leader: Accenture (97/100).